RankBrain is Google’s machine learning system, entirely emphasized on providing best ever search results to the users globally by understanding long tail search queries intent of a particular user. Basically, it lets Google sort the search results.
Google’s intelligent machine learning is understanding users’ requirements deeply and serves them better, improved, and compromising results to what could initially be a vague search just by understanding their intent. Isn’t that rad? Regardless of what you searched it’s learning to understand what you actually meant. WOW!
Let’s look at an example. Say, you search, “Red wine varieties” in Google. You then review the results and click on an article half way down the page. You then spend many minutes reading the enticing article which feeds you with tons of info you were looking for. Sounds great, right?
Let’s look at another example. You complete the same search and immediately click on the 1st result that comes up. The article is HORRIBLE and doesn’t include any relevant info you were after. You then have to go back to the results and click on another article. RankBrain will notice both of these scenarios. They will review which result is clicked on and how much time is spent on the website.
RankBrain is one only one tool that is used by Google though so don’t invest all of your efforts here. Just beware of the tools that are evaluating your rank and ensure your content is relevant and valuable.
- Understand RankBrain and how it can be implemented into your SEO plan.
- Optimize meta titles and meta descriptions for each page inclusive of H1, H2, tags. Then, let the RankBrain do its job. It will automatically improve your ranking.