Jordan Fogarty

By Jordan Fogarty | Articles |  Blog |  SEO |  


Starting out in SEO and don’t know where to start?

When it comes to reading blogs on the internet you can become easily confused if you don’t understand the correct terminology. SEO becomes so much clearer when you understand the online marketing vocabulary. Be Media want to make it easy for you so we’ve listed terms you’ve probably heard of before but never knew the meaning. Below is an SEO glossary we’ve put together including the top 21 most important terms you should know when starting out in SEO.

An Helpful Guide For Understanding SEO Terms


the learning process


Lets start the learning process and before you know it those suggestions and recommendations in your monthly SEO report will start making sense.


1. Anchor Text

Anchor text is the clickable text in a hyperlink. Words contained in the hypertext can be linked to another document or location on the web.

2. Algorithm

An algorithm is a process or a set of rules to be followed in calculations or other problem solving. Google uses algorithms to look for the answer you are searching for. It uses computer processes and formulas to take your search queries and turn them into relevant answers. Google is constantly updating their algorithms so your search is receiving the most exact answer.

Fun fact, Facebook, Youtube, Amazon and Pinterest now have their own algorithm and is constantly changing it based on user trends and popularity of events.

3. Alt text

‘Alternative text’ is a word or phrase that can be inserted as an attribute in an HTML to document the context of an image. Alt text originally created to help seeing impaired people use the web has now been used in helping bots read images.

4. Analytics

Google analytics is a free program designed by Google to assist your business to measure advertising ROI and track all social networking campaigns and AdWords advertising. Analytics broadly is the analysing of a set of data metrics.

The most popular platform for measuring analytics is Google Analytics but there are many types of analytics dashboards. Facebook Ads Manager, Youtube Dashboard, Pinterest and so on and so on. If you can pay for advertising there is a place to measure the analytics of the campaign.

5. Blog

A blog is a website where a person writes their personal opinions. When you write a blog for your website it creates the chance to apply more unique content and targeting of keywords & topics to the theme of your website which helps add more authority about the category that you market your business towards. Blogs are regularly updated and are written in an informal or conversational style. It is important to update new material weekly to keep viewers interested.

We are big believers in blogging for business and making an effort to connect your blog with your audience, especially around problems and answers. Dont discard your blog without thinking about how you could help a potential customer with a problem.

6. Bot or Google Bot

Googlebot is a search software created and used by Google to collect documents from the web to create a searchable index for the Google search engine. If your website is optimised for SEO purposes Googlebot’s are able to easily crawl your website and find the answers to search queries more efficiently.

what is googlebot

7. Bounce Rate

Bounce rate is the percentage of visitors who click into your website and navigate away after only viewing one page. The lower your bounce rate percentage is the more engaged potential customers are with your website.

8. CMS

CMS stands for Content Management System. This system allows you to publish, edit and manage a website easily. The most common CMS used online is WordPress.

9. Content

You might have read previously on an SEO blog that ‘content is key’. Content refers to something as expressed through a medium whether it be writing or speech. In the case of SEO it refers to the text on the website that informs you about the product or service the business provides. It is very important to have unique content on your website. Google algorithms report that copied content from other websites will actually negatively impact your overall Google SEO score, so make sure when you are writing content that it is relevant to your keywords, are unique and of good quality.

10. HTML

HTML stands for ‘Hypertext Mark-up Language’. It’s a standard system on all websites that allows tagging for text files, colours, fonts, graphics and more. Available all over the world wide web.

11. Index

An index is another name for a search engine. It contains information about all the websites a search engine is able to find. You need to make sure you update your index because users won’t be able to find your website using search engines.

12. Keyword

In the context of SEO, a keyword is a particular word or phrase that describes the contents on a web page. Keywords act as an overall short cut that sums up an entire page. Keywords also help search engines match up searches with appropriate pages.

13. Landing Page

A landing page is very important to a website. It is a web page that serves an entry point to a website or a particular section of a website. Landing pages can be set up alongside a pay per click campaign.

14. Link Building

Link building is the process of exchanging links with other websites to improve your websites quality score and backlinks. Google measures website popularity and trust by the quality and number of backlinks a website has.

15. Meta Tags

A meta tag is located in the HTML that describes some aspect of the contents of a web page.

16. Redirect

Redirection is the process of forwarding one URL to another. There are three different types of redirection notification.

301 – Moved Permanently

302 – Found/Moved temporarily

Meta Refresh

17. Search Engine

Search engines are programs that searches and identifies a database which corresponds to keywords or search terms by a user. The most popular search engines are Google and Bing. There are alternative search engines like Yahoo, Duck Duck Go, Baidu and Yandex.

18. SERP – Search Engine Results Page

A SERP is a page displayed in result to a search engine users query. It is a list of results related in response to your keywords. There are several SERP features that have evolved that provide a different result based on the type of search query.

Mort recent changes:

  • Knowledge Graph
  • Featured Snippet
  • Instant Answers
  • News
  • Local Pack
  • Images
  • Carousel
  • Video
  • Tweets
  • Sitelinks
  • Reviews

19. SEO

This is probably the most important term to know. SEO stands for Search Engine Optimisation. It is the process of affecting the visibility of a website or a web page organically in a search engines unpaid search. Using SEO methods you can improve your website on site usability and offsite importance to increases its search result rankings.

20. Site Map

A site map is a list of pages in a website that is accessible to Googlebot and users. It’s a document that lists the pages of a website, organised in a list and used as a planning tool for web layout and design. If the site map is designed well Googlebot are easily able to crawl your website and decide that your website’s content belongs to a search query.

21. URL

URL is the acronym for Uniform Resource Locator. It is the internet address for a website. It has two functionalities, The Protocol identifier and Resource name.


The good news is you made it to the end, the bad news is this is the tip of the SEO Iceberg and it changes regularly making it hard to read once and know it all. There is no university for this technique and there is no real way of knowing what Google is actually doing except by reading the play by play and working alongside the changes. Our team trains regularly to stay up to date with the different types of SEO that we provide and will be working on it ongoing to provide our client portfolios the best possible knowledge of organic search, trends and optimising web pages to show up page 1.

Now that you are up to date with the SEO vocabulary, feel free to read through our other SEO blog posts and put your knowledge to use!


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