Having now understood the basics of search engine optimisation, it is time to start learning some advanced keyword research techniques that will help you get to the next level.
Who is this for? business owners wanting to get ahead of competitors, Marketers and webmasters.
The tips that are provided in this article are not the regular advice you can easily find anywhere. These are unique tricks that only the experts know to help you get the most out of your keyword research.
1. Using What Google Already Likes
The idea about this concept is this: If Google likes something already it must be working and the key part it must have similar phrases that people ask or what we refer to them as PAA people also ask.
If you type into Google any question or asking phrase that you are looking for in most cases you will see normal results with a 3 to 4 tab box halfway down the page called “People also ask”. This is Google’s AI providing you with similar relevant content that may help answer your question.
Here is an example from the recent Wallabies verse AllBlacks game played in Perth.
This is an opportunity for Google to help answer the question in search providing a seamless solution to question >> answer.
Now let’s see what happens when we engage with this PAA box. Can we get more information and start to see topics and how Google associates different things.
We used a Google vs Facebook question for this example.
Now we clicked open one of the boxes to see what happened and the answer was not crystal clear but it was an interesting answer.
You can see the expanded text box and down the bottom a couple more questions have been added. The content not entirely answers my questions but its trying. The more you engage the more of a rabbit hole you go down.
Here are more results stacked onto the bottom.
So you see the connection Google is making with the topic, you can in fact create entire content campaigns around what is returned in these boxes. Serve the people what they want to know.
So how to use this:
- Create a spreadsheet
- Setup some keywords you want to rank for
- Now using Google use questions around those keywords
- Record what topics appear in the PAA boxes
- Try the next keyword
- Record each keywords results
- Plan your content around those results
- Rinse & repeat for every new keyword
These questions would go onto pages that you deem valuable to your visitors and to your business. If you need help researching and allocating these questions you can speak to our SEO specialists who love working onsite optimisations.
It’s not all that simple to follow this and everything will rise to number 1 but it can help you push your content to the people who want to know the answers.
2. Using Google’s Custom Search Engine
For those who don’t know, Google actually lets you create your own search engine where you can search certain websites or the entire web altogether. Sometimes you’d like to do some research on what your competitors are doing and a custom search engine can make this way easier.
Using this type of search engine, it’s possible to search for certain websites you deem are a competition in your niche. An intitle: search will let you see which keywords your rivals are focusing on in terms of month-based search queries – letting you get new ideas for your content.
What does it do?
You can even see those who are already targeting search terms for this year. Knowing that there are many websites already focusing on search queries for the future can be quite surprising.
Getting insights into your direct competition is truly amazing but this will still depend on the sites you track and the industry you’re in. Some queries you can use include:
Intitle:giveaway – This is ideal if you wish to see what audiences are responding to
Updated on – You may combine this with “date sorting” to locate old content that competitors are updating
Last modified – This is a variation of the “updated on” tag, which will depend on the sites within your niche
We interviewed – This query lets you find people that are open to talking to several websites in your sector
Many users don’t know this but it’s also possible to set sorting options in Google’s custom search engine. You can do so by going to Search Features > Advanced and then slide the button to “On”. This lets you sort by keys that are specified in PageMaps, metatags or rich snippets markup.
One thing to keep in mind as well is that you can search the whole web using the custom search engine. Meanwhile, the keys can be applied to most of the schema markup. Just be sure that you have enough websites in your custom search engine so that you can get the most out of your results.
3. Finding Model Keyphrases That Other Websites Ranked Fast With
The first advice in this little guide was to locate new websites that were able to gain rankings fast and see if you can potentially follow their techniques used. This type of theory doesn’t have to be limited to only young websites, they can also apply for younger pages as well.
This third keyword research method will require you to use premium tools but there’s also a trick that will let you do the same without having to spend money.
Finding Fast Ranking Pages for Free
To get started, you will need to select some of the largest websites in your niche that publish content regularly. Avoid picking blog sites that cover any topic, but rather go for those authority sites that focus on a specific area.
When you’ve got a few big names, go to Google and do a “site:” search as you change date ranges to find the content pieces that were published between three to eight weeks ago. You don’t want to go with anything less than three weeks since Google has a tendency to rank newly published articles high only to go down to their proper position afterwards. You also don’t want anything more than eight weeks because this means that the articles would have sufficient time to collect links, making competing a lot more harder.
The Quicker Alternative
If you have the money to spend on premium tools, this approach will be a lot easier when you have features from BuzzSumo, Ahrefs and the like. The Content Explorer from Ahrefs can be leveraged perfectly to make the most out of this method. It doesn’t only let you find newly published articles by the website, but you can also get estimates on how much search traffic they’re bringing in and what terms they rank for.
BuzzSumo is great too as it allows you to see when certain content had been published. You will however, only be getting their share and link counts instead of their organic traffic metrics.
Bonus Tip: User Intent
We love using this one and it really will help shape content and how you not only capture visitors but provide useful information for them. Google & YouTube are moving away from being just a search engine and moving more and more towards being an answer engine.
We suggest making content based on keywords people would ask.
It’s that simple.
There are a lot of ideas you can get from this technique alone so make sure you spend some time and enjoy using it. Keyword research is a critical element for any marketing that you do online it defines the targeting of every campaign. If you want to skip the hard work and let us do it click on one of the call to action buttons at the top of this page and speak to our team about how you can hit the ground running.