Are you making the most of your digital video strategy? With the continual growth of the internet’s involvement in our lives the majority of people’s attention has shifted from the television to the computer screen and when we’re not looking at the computer screen people are most likely engaging with their mobile screen. If you’re already a big player and advertising on TV you may be missing out on a large group of people!

With over 4 billion YouTube video views a day you can easily reach your audience by advertising to the masses on YouTube. Not only is YouTube the second largest search engine, having an optimised YouTube channel also benefits SEO because it can assist in improving your website’s organic ranking on Google. Having your website associated with your YouTube channel will improve the relevancy of your videos helping them appear when someone searches for your brand terms or terms relating to your services.

Whether or not you are already advertising through YouTube, here is some of the newest YouTube data from the 6th annual YouTube Broadcast Event. So without further ado, here are 6 questions you should be asking yourself about ways you can benefit from online video advertising.

1. Never underestimate the importance of targeting mobile devices


2. If you’re already advertising on TV, you may be missing out


3. Measure your audience’s engagement with REAL data


4. You will be able to determine which content is the most engaging from your audiences.


5. Measurable sales results!!


6. Take your video strategy to the next level


 

Do you think it’s time to take your Digital marketing strategy up a notch? Time to stray away from the traditional TVC and step into the wonderful world on the web? Actually see results for the money you are spending? Talk to your local digital agency in Perth about what you can do to make the most out of your video marketing strategy. If you have any questions or comments about video marketing, AdWords marketing or even SEO, please feel free to drop us a line in our comments section and we’ll get back to you.

Source:  Think With Google