With over 15 million active monthly users in Australia alone, it would be naive to believe that your customers are not online and using Facebook. If you’re looking to engage your customers and grow your business, Facebook should play a pivotal part in your marketing plan. According to studies, 96% of social media marketers believe Facebook is the most effective social media advertising platform.
In years gone by, expensive ads on television, in the newspaper or on the radio were all that businesses had at their disposal. The problem with these mediums? How do you measure the success? How do you even know which of the three is working? And are they delivering a feasible return on your investment?
Then along came the digital revolution and the game-changer that is social media. All of a sudden, the ability to organically build your brand was placed in the hands of everyone. Businesses that adopted technology early reaped the benefits, and over the years the technology has gotten far more advanced and sophisticated and is giving us more control than ever before to be able to reach out and engage with our target audience.