A good marketing plan requires you to wear a lot of hats, especially If you want to keep up with your competition. But we all know, there are only 24 hours in a day. You might be thinking, where do I begin?
The most efficient way to overcome your time constraints is the automation of your marketing processes. With a majority of sales depending on your leads, marketing is an area that demands automation more than any other aspect of your business.
You shouldn’t be surprised, the future will be fueled by artificial intelligence (AI). Not only will this mode bring intelligent experiences to life but also has the potential to become a new leap forward in the digital revolution of the smart internet. After nearly 20 years from the invention of web and social media, the AI has encouraged new adaption which has forced standard brands to turn into smart brands to survive the marketing competition (Forbes).
What is Marketing Automation?
Marketing automation is the integration of software for the purpose of automating marketing actions. The technology makes it easier to automate repetitive marketing tasks such as social media, emails, queries and clicks. Functions like predicting/scoring, campaign management, CRM integration, marketing analysis and landing pages are easily programmed using this technology.
How Marketing Automation Works
When implemented appropriately, marketing automation allow companies to foster their goals with highly personalized marketing tactics. This converts prospects into users and users into repeat customers. The marketing automation generates significant new revenue while providing ROI.
Where Is It Being Used?
Marketing automation is used in all modern marketing processes including B2C and B2B businesses. It helps marketers streamline their lead nurturing, lead scoring, lead generation and customer lifecycle marketing. It can be used for both small and large scale marketing purposes. The technology proves to be highly essential in increasing the numbers of channels through customer retention, measurement of ROI, cross-sell and up-sell.
We are seeing startups and large companies outsourcing their automation management technology for marketing purpose to save time and elevate revenue. According to a Snap App, there are nearly 11 times more B2B organizations using marketing automation today as compared to the numbers in 2011.
Find below our top picks for marketing automation:
Driving Enhanced Personalization
Marketers are beginning to create products and services that can learn from user behavior and imitate the experiences in a refined way. Conductor is estimates that around 54% of marketers are using AI to personalize customer experience across channels. New AI response commands are being designed every day to make decisions on behalf of users. Look at how YouTube recommends favorite videos to keep you engaged and how Google shows you exactly what you have in mind.
The true essence of AI remains in its potential to detect data patterns. This can be used as an advantage tool to detect new patterns from complex client data. Where a human would require years of experience to break down such metrics, the AI will do it in an instant delivering enhanced ability. Marketers can draw relevant insights and even predict future upshots for their endeavors.
As one can see, AI gives you the liberty to devise the marketing plan according to your needs and requirements. However, we can’t ignore the fact that marketing AI is an advanced process that needs to be integrated skillfully and used with accuracy to get quality returns. If you know how to tame this futuristic tool the right way, you will lead the way. The possibilities are endless with AI; the future reality of digital marketing and AI is infinite.
To get started with marketing automation, book a free strategy session with our digital team today.