Best Pay-Per-Click Platform Tools

Learning how to maximize traffic to your business to reach your customers by using certain keywords can be tantalizing and terrifying at the same time. If you do it right, your business will flourish. If done incorrectly, you could spend thousands of dollars and many painstaking hours with no return. Lucky for you there are tons of resources available to help you succeed. Let’s take a look at some of the Google Pay Per Click tools you should be using to reach your target market.


1. Keyword Planner is often used most frequently by marketers. It pulls data directly from Google, which of course, is a bonus. Keyword Planner will help you unveil new and relevant terms and phrases that are related to your products and services. Additional stats will expose bid estimates and frequency of keyword searches. Keyword Planner truly makes it easy and does the spying for you, although the data is not 100% correct it is a good starting point. And the added bonus with this tool…it’s free!

2. Google Correlate is yet another instrument to assist in keyword search terms but focuses on patterns and real world trends. Most haven’t heard of it but it really gauges your understanding and provides distinctive insights. Key terms, as you can expect, change in popularity over time based on real world trends. Implementing Google Correlate into your arsenal will prove to be very powerful. Please note, Google Correlate does not pull search volume, so you’ll still need to use Keyword Planner for those numbers.


3. If you want to invest some money into beating your competition SEMRush is the place to go. The platform has an overload of features; a newbie will most likely get lost. Experience is required, which makes complete sense, as it is by far the most comprehensive program available. SEMRush allows you to search your competitors and your competitor’s competitors. Take a competitive look at PPC search terms, campaigns, Display campaigns across the Google Display Network and also Google shopping campaigns for an intelligent look at the data. SEMRush will truly redefine your brand presence.

4. KWFinder is yet another keyword site but focuses on SEO difficulty and with amazing accuracy. If you’ve looked at the same keywords over and over again and are scratching your head, take a dive into KWFinder. Long tail keywords are the expertise with this utility. Finding the ideal grouping of search volume and keyword difficulty is, as you know, one of the basics of keyword research. This is a no brainer!


5. If you want to do some serious research into your competitors and find out how much traffic certain keywords are bringing in, you need to invest in Ahrefs. From backlink audits, link prospects, keyword search, competitor analysis, organic search traffic, and site audits, Ahref’s scale of data is beyond. This tool will support you in getting the rankings you need to outpace your competition. Anyone who is serious about SEO needs this. It’s game on with Ahrefs.

6. Do you like free? Well, look no further than Ubersuggest. This resource is super easy to use and provides volume, difficulty, seasonality, and cost per click data. You’ll even get a list of your competitor’s ad copy. Additional filters allow you to search by geographical locations so it’s a huge win if your business is global. Ubersuggest should really become your best friend; let this site do the brainstorming for you when it comes to niche keyword suggestions.


7. Utilizing long-tail keywords is to your advantage as they tend to be cheaper and less competitive than head terms. However, most long-tail terms have low search volume. See the problem? Well, the problem is solved with Google Autocomplete, or sometimes referred to as Google Suggest. This “autocomplete” product is the way to discover longer terms which have significant volume and is a feature within Google search.

Autocompletions reveal useful queries while you are typing. For example, with “autocomplete” enabled, if you were to start typing “groc” into your search engine, you might see autocompletions like “grocery store” or “groupon.” Search behaviour, frequency and location are taken into account in regards to the search phrases.

Yes, you’ll sometimes get silly and interesting term suggestions but it’s really a legendary feature that can be used in a variety of ways. It’s a great starting place and an ideal resource to come back to consistently.


If you have access to the right tools you’re much more likely to succeed but don’t rely on just 1 tool for data and keyword search. Have a well thought out plan and implement several platforms. Believe me, it can get confusing and overwhelming.  Be Media can help you streamline the process and do the work for you. If you’re serious about increasing your online presence let’s have a chat.

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