There are a lot of different opinions out there on what marketing strategies a business should invest in, including the classic dilemma of SEO vs. SEM. However, while both of these strategies are quite different from one another, they also have a lot in common. In fact, they’re the perfect match! Consider the following facts for your Sydney or Perth SEO and SEM marketing strategy.
If the leaders in your industry are investing in billboards, television or print – does that mean you should too? Short answer: No. Amongst a number of digital marketing strategies, Search Engine Marketing (SEM) makes it possible to position your ad in Google searches and drive potential customers to your website. SEM opens up opportunities for businesses to take control over who they target, their budget and gives them the ability to view the results in real time. But how does this work in your favour?
The benefit of investing in traditional media forms like billboards and print is that they can reach a large number of people. However, it’s not possible for the advert to be relevant to every person that views it. For example, a newspaper advert for a flower shop would be most relevant to people who:
A) are currently interested in purchasing some flowers and
B) live directly near the store – but what about everyone else that sees it?
It’s irrelevant and it costs money to put your ad in front of people that aren’t interested. This is the benefit of SEM – you can target the people that are searching for what you’ve got on offer.
Additionally, it’s much more cost effective to target people searching for your product or service, rather than targeting everyone. SEM platforms such as Google AdWords use the Pay Per Click (PPC) advertising model, whereby your business only pays money when someone clicks on your advert. The person clicking on your advert has reached your ad by searching for terms related to your business that have been targeted within the AdWords platform, meaning they’re likely to be a potential customer.
Only paying for people interested in your product or service, rather than people that have no interest? Sounds like an ideal marketing strategy.
It’s not impossible, but it is difficult to measure the success of traditional adverts like those on billboards or television. If visits to your website increased during the time of the campaign – how many of these can you attribute to your advertising? A rough estimate is possible, but it’s not as precise as SEM. How many people viewed your ad? How many people contacted you after seeing your ad? SEM provides all the stats, and can also do so in real time!
Does this sound like something you’d be interested in? Be Media provide Search Engine Marketing to clients across a broad range of industries. Contact us to find out more about what we can do for you.
New year, new market. January is the perfect time to evaluate what worked in 2016! Use this knowledge to map out your 2017 marketing plan ready for another successful year.
Creating a content schedule is one of the most important things you will do when planning your 2017 marketing calendar. Plan content around key dates related to your industry and bring value to users in the new year with relevant, current content. Your website gains Google’s authority from quality content and as marketers have said for years, it’s all about quality not quantity. Promote your content on other online platforms and engage with other websites to recommend your articles to their audiences. This strategy will put you on the forefront of Google’s organic rankings.
Organic & paid search
Combining organic and paid search is a match made in heaven. Whilst you’re watching your organic presence grow, paid search such as Google AdWords and social platforms like Facebook and Instagram can drive traffic to your website at a flick of a switch, making sure you’re staying ahead of your competitors.
Online & offline marketing
Heighten your customer experience and differentiate your brand with an integrated online / offline strategy. Multichannel marketing in 2017 is pertinent to your brand getting heard above the crowd. Engaging in multichannel marketing correctly will create a harmonious experience for your customer. Outline your business goals and plan your digital marketing strategy alongside traditional to achieve them. For example, if you’re thinking of engaging in print advertising to raise brand awareness, you have now caught the eye of your prospective customer. Using similar messaging in your search engine ads will effortlessly guide your customer right through to your website.
Measure your success
Know where your budget is going in 2017. Make sure you’re measuring your online success with free tools such as Google Analytics. Google Analytics tracks before and after traffic comparisons, return on investment and user engagement, allowing you to make data driven decisions for your campaigns!
Don’t just set and forget your traditional ads in 2017. You can monitor the success of your traditional marketing campaigns online through Google Analytics too. This is done by monitoring traffic to your website and watching for spikes in traffic when traditional advertisements have been published.
Use those leads!
You’ve successfully driven leads online and offline. Make your leads count this year by monitoring enquiries that are being generated through your website. Jump on the leads while they’re still hot by effectively funneling the leads in-house.
Before it’s too late to say so, Be Media would like to wish you all a prosperous 2017!
Yes, it’s that time already!
Is your business website ready for SEO in 2017?
The world of SEO continues to change at a rapid speed. Continuous Google Algorithm updates keep us marketers busy making adjustments to our client’s campaigns.
Here are a few trends that are important as we prepare for 2017:
Contact us today, we can help you come up with a SEO and Digital Marketing Strategy that aligns with your overall company goals and objectives!