Our Marketing Blog

The BeMedia digital marketing blog provides platform updates, tips, tricks and actionable advice for making the most of your website and improving marketing campaigns that help grow your brand.

Moz v SEMrush v Ahrefs-the Best SEO Tools Reviewed

Increasing your website traffic in 2019 is an obvious goal for most, as that can be one quick way to see a surge in your overall sales.  Seeing that goal thru doesn’t have to take a lot of effort when you use the right tools. Think about it this way; you’re camping in...

How much should SEO cost?

Partnering with a reputable SEO agency can add serious firepower to your marketing strategy. “But how much should SEO Cost?” - a question we hear time and time again by business owners who are coming to the realisation of just how important it is to appear on Google...

Why You Need a Pinterest Strategy for Your E-Commerce Business

If you aren’t using social media as part of your marketing strategy, then you’re already falling behind your biggest competitors. If you are using social media but drawing the line at Facebook and Instagram, without branching out, then you are missing out on vital...

What is Marketing?

Marketing Today All businesses have the core need to reach, attract and engage their target audiences. Without this focus, a business’ rate of failure increases dramatically. One of the biggest misconceptions around these activities is to do advertising & other...

Bing Ads Is Now Microsoft Ads – Should You Use It?

“Do people even use Bing?”The simple answer is yes. Bing may have a considerably smaller market share compared to Google for not only organic searches but also PPC marketing, with Google Ads services being the major competition, but that doesn’t mean it should be...

Magento Websites For Large Online Stores

Magento Websites for Large Online Stores E-commerce is an industry that continues to evolve and Magento is one of the most renowned platforms that can take ecommerce to the next level to the next level. Thousands of website owners use it to build up their online...

Why You Need Display Advertising In Your Marketing Mix

Why You Need Display Advertising in Your Marketing MixDisplay advertising is the process where a product or service is being advertised using images and videos through various channels. These ads are set on third party websites all over what is called the ‘display...

Designing The Perfect eCommerce Thank You Page

How much effort have you put into making your “thank you” page? For many site owners, this part of their website arguably doesn’t really serve a big purpose except to let their customers or clients know that their transaction had been successful. So is this really...

Utilising CRO To Boost Your Paid Advertising Campaigns

For those of you who are looking to make the most out of their paid advertising campaigns, the advantages offered by conversion rate optimisation (CRO) can’t be overstated. The truth is: these two aspects are quite connected to one another and should be in fact in the...

Privacy and Security Concerns in Digital Marketing

Privacy and security Concerns in Digital Marketing: Security Comes First Digital marketing is the flow and ebb of online ecommerce. Without marketing, what the vendor has to offer the marketplace cannot make the final leap to sales and conversions. Successful...

Everything You Need to Know About Google Reviews

Google Reviews. How often do consumers read them? Do consumers form an opinion after reading only a few? How bad is the impact from negative reviews? And the big question – how important are they to local businesses and your marketing strategy? Well the answer is,...

Ecommerce Marketing Guide

Ecommerce Marketing For Beginners   Ecommerce marketing is a relatively new term for many Australian business owners. Ecommerce refers to the sale of goods from an online store opposed to a physical brick and mortar retail store. A physical retail store can also...

Digital Marketing vs. Broadcast Marketing

WHAT OPPORTUNITIES DOES THE INTERNET PRESENT FOR ADVERTISERS? Advertising through broadcast systems has been a traditional and commonly used method of marketing for years. Seven years ago, only 6.9% of Australians (14+) would not watch any Commercial TV on a normal...

Creating Relevant Content for Social Media

Facebook, Instagram, Twitter and  LinkedIn, among many other social media platforms have taken over our world.  We undeniably check it when we get up, have a free moment, during our lunch breaks, after we get off work, before we go to bed, etc. You get the point. You...

Content Marketing – The Use Of Strong Pillars

Create Content Pillars To Strengthen Your Marketing   A constant challenge for any business trying to stand out from the crowd, is content marketing, and generating enough content every week, month, or year. This includes having enough content for the business’s...

How to Conduct SEO Keyword Research

SEO used to be an ocean of opportunity that served every new contender. No more! With each Google algorithm update, the SEO keyword approaches are becoming outdated. Despite implementing dedicated SEO strategies, many marketers are finding it hard to see results. This...

How to Monitor, Manage and Improve your Customer Retention Rate

Many businesses spend all their energy focusing on acquiring new customers, ignoring the impact that customer churn can have. This can be a silent assassin without noticeable symptoms. Many businesses don’t properly take notice of client retention until they...

Chatbots: A Customer Service Win?

How can you provide the best customer service to your valuable customers? The customer relationship is always a two-way conversation and a crucial element to any successful business. If you can solve all your customer queries instantly and consistently, it can develop...

What I learnt from running 260 content marketing campaigns

I’ve run literally hundreds (260+) content marketing campaigns for businesses of all different sizes. From a small cosmetic clinic run by one person to Australia’s largest car dealership and a large banking institution. Some of these have driven enormous gains in...

A Full List of Facebook Advertising Hacks to Dominate your Market

With over 15 million active monthly users in Australia alone, it would be naive to believe that your customers are not online and using Facebook. If you’re looking to engage your customers and grow your business, Facebook should play a pivotal part in your marketing...

97% of Australian Businesses Fail Here’s Why?

When you visit Australia, you might encounter a myriad of ‘lease signs’ on shop windows and in major shopping hubs. You might get confused as to why the majority of businesses are not doing well in the country. But, this fact has struck as the irony of life to...

The 7 critical SEO factors that move the needle

Unless you are actively working on your organic position in search engines your competitors are taking your business apart bit by bit.   71% of consumers begin their buyer journey on search and 74% use search for consideration and purchasing (Forrester, 2016) As...

6 Reasons You Should Choose WordPress For Your Website

Building Websites with WordPress There are so many options to choose from when building your first website. With a heap of platforms promising different things it can be confusing at first. One easy-to-use web design platform stands out above the rest: WordPress. With...

4 Benefits of Digital Marketing VS Traditional Marketing

It can be said, digital marketing is the future of advertising! Unlike traditional methods, it’s easier to measure ROI with digital marketing at a reduced cost bringing your company results in real-time. It is also very beneficial for smaller businesses as it provides...

21 SEO Terms You Need to Know

  Starting out in SEO and don’t know where to start? When it comes to reading blogs on the internet you can become easily confused if you don’t understand the correct terminology. SEO becomes so much clearer when you understand the online marketing vocabulary. Be...

How To Approach Facebook Advertising

We all know the potential of social media marketing, which has seemingly taken over the market in recent years. Most strong marketing strategies involve leveraging multiple social media platforms, but all that competition means that startups need to do more than ever...

Protect Your Brand Against Google My Business Spam

Why businesses MUST claim and verify their Google business listing – or be hijacked! With the ease, speed and access we have with technology – there are businesses out there who unfairly use this to their advantage to push out local competition or steal traffic, leads...

How To Whitelist BeMedia

  Ensure you don't miss important updates and information again. If you use Gmail To ensure emails aren't missed and filtered by spam, just mark the conversation as important. If you use Outlook Take the following steps: Step 1: Select the message of the sender you...

Conference Marketing Cheat Sheet

  Attending trade shows and conferences is a crucial aspect of running a successful business especially for those starting to really scale their business growth. It’s not a secret that industry events are a great opportunity not only to connect with your...

How to Write Marketing Emails that Convert

  The ability to effectively communicate with customers is one of the most important parts of a successful business. Using marketing emails to do so has become a vital piece of that puzzle. These emails give consumers the ability to interact with your brand on a...

The Top SEO trends for 2019

  3,2,1……2019 is here! What is your SEO strategy? The same-old, same-old game plan won’t work. We’ll tackle the top priorities affecting SEO in 2019 so you can develop an action plan around what elements will be the biggest influencers to you and your business....

Top Content Marketing Trends you Need to Know for 2019

  Content marketing has been all the rave recently as our demands and needs for fun, entertaining, informative and downright next level content skyrockets… Latest technologies and tactics are outpacing the old ones sometimes before we can even blink. This holds...

Google Versus Bing

  Think about this scenario for a minute: currently, zillions of users are online surfing the web, many of which are on Google and Bing. Undoubtedly, Google has been ruling the internet world for decades over Bing, though, Microsoft’s Bing has a pretty good share...

How to Setup Google My Business

What is Google My Business Google My Business is a free tool created by Google that helps companies and brands to manage how their local business appears across both Google Maps and Google Search. Google My Business helps you to maintain your local search results....

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