Digital Marketing Blog Guides, Tips Platform Updates | BeMedia
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Our Marketing Blog

The BeMedia digital marketing blog provides platform updates, tips, tricks and actionable advice for making the most of your website and improving marketing campaigns that help grow your brand.

Everything You Need to Know About Google Reviews

Google Reviews. How often do consumers read them? Do consumers form an opinion after reading only a few? How bad is the impact from negative reviews? And the big question – how important are they to local businesses and your marketing strategy? Well the answer is,...

Ecommerce Marketing Guide

Ecommerce Marketing For Beginners   Ecommerce marketing is a relatively new term for many Australian business owners. Ecommerce refers to the sale of goods from an online store opposed to a physical brick and mortar retail store. A physical retail store can also...

Digital Marketing vs. Broadcast Marketing

WHAT OPPORTUNITIES DOES THE INTERNET PRESENT FOR ADVERTISERS? Advertising through broadcast systems has been a traditional and commonly used method of marketing for years. Seven years ago, only 6.9% of Australians (14+) would not watch any Commercial TV on a normal...

Creating Relevant Content for Social Media

Facebook, Instagram, Twitter and  LinkedIn, among many other social media platforms have taken over our world.  We undeniably check it when we get up, have a free moment, during our lunch breaks, after we get off work, before we go to bed, etc. You get the point. You...

Content Marketing – The Use Of Strong Pillars

Create Content Pillars To Strengthen Your Marketing   A constant challenge for any business trying to stand out from the crowd, is content marketing, and generating enough content every week, month, or year. This includes having enough content for the business’s...

How to Conduct SEO Keyword Research

SEO used to be an ocean of opportunity that served every new contender. No more! With each Google algorithm update, the SEO keyword approaches are becoming outdated. Despite implementing dedicated SEO strategies, many marketers are finding it hard to see results. This...

How to Monitor, Manage and Improve your Customer Retention Rate

Many businesses spend all their energy focusing on acquiring new customers, ignoring the impact that customer churn can have. This can be a silent assassin without noticeable symptoms. Many businesses don’t properly take notice of client retention until they...

Chatbots: A Customer Service Win?

How can you provide the best customer service to your valuable customers? The customer relationship is always a two-way conversation and a crucial element to any successful business. If you can solve all your customer queries instantly and consistently, it can develop...

What I learnt from running 260 content marketing campaigns

I’ve run literally hundreds (260+) content marketing campaigns for businesses of all different sizes. From a small cosmetic clinic run by one person to Australia’s largest car dealership and a large banking institution. Some of these have driven enormous gains in...

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