Our Marketing Blog

The BeMedia digital marketing blog provides platform updates, tips, tricks and actionable advice for making the most of your website and improving marketing campaigns that help grow your brand.

Your Guide to Writing a Winning Newsletter

Email marketing is one of the best strategies businesses can apply nowadays. When done well, it works and it can bring in more traffic and conversions to one’s company. That is why many experts highly recommend newsletters. But for you to get the most out of your...

eBook Marketing Made Simple

Do you find that you have no problem converting interested people into a sale but struggle with piquing their interest in the first place? Well what you need is a sound lead generation strategy to get people invested in your product at the top of the (marketing)...

Planning to Duplicate Saved Facebook Audiences? Heres 5 Tips

5 Tips For Duplicating Saved Facebook Audiences Duplicating saved Facebook audiences allows you to make changes without losing the original, but the platform doesn’t make this a simple process. Fortunately, there’s a workaround available that enables you to create a...

Marketing on Pinterest Using Images to Grow Business

With Facebook having millions of advertisers on its network, you can easily be tempted to go there for your advertising needs. Yet there is also a lot of competition and noise to compete with. The platform hosts a lot of moving distractions as well making it...

Should Your Business Be Using Snapchat

There are around 188 million active users in Snapchat on a daily basis for this year, yet Snapchat is still dwarfed by Instagram which has in excess of 500 million. So why would any business owner want to use Snapchat for building their audience? In 2018, about 45% of...

What to Do If Google My Business Becomes Pay to Play

Google Local Maps Is Changing We might get hit by it today or it may not happen any time soon – but many indicators are pointing towards Google looking to monetize its services such as with My Business and Maps. Maybe they won’t do it or only some of it will be used...

Website Page Load Speed and Lighthouse Audits

Improve Your Websites Load Time A website’s page load speed is more important in 2019 than ever before. Its importance can’t be stressed enough in enhancing your online presence and digital strategy. Page speed has specifically a huge impact on search engine...

How to Review Website Architecture to Enhance SEO

Architecture is Connecting The Dots On Your Website A key aspect to any successful SEO campaign is ensuring your website architecture is designed correctly to actively support both the user experience, navigation and is easy for the search engine bots to journey...

10 Awesome Tips to Attract Links to Your Website

Are you feeling like the budget you allocate on your blog writing is too much for the results you are seeing? If that is the case, then your posts may lack the aspect that search engines love: high-quality links. But how are you going to get websites to look at your...

The Ultimate Digital Marketing Guide for Car Dealerships

offsite With the rise of social media, digital marketing has evolved rapidly. If you’re not doing something to improve your business everyday, it’s possible you could be left behind. For car dealerships, the days of simply owning a showroom or signwriting your number...

Why Page Load Speed Shouldnt Be Universal Solution

Dont Associate Load Speed with a Green Score Page speed tests are being misused by agencies and business owners since a little bit of pressure from the worlds leading search engine sparked some fear into the people. We find it a little bit funny that the main...

Common Online Strategy Pitfalls for Enterprise Businesses

How confident are you with your digital marketing strategy at this moment? In today’s continually evolving era of technology, we can all agree that brand marketing online is crucial to reach and engage the modern consumer. The reason you see millions of individuals on...

Why Customisation Is A Major Key

If content is king for marketing strategy, then customisation is a major key for building your product/service offering, and is also an amazing tool for marketing. Now what exactly is mass customisation? Well, investopedia describes mass customisation as the ‘process...

Creating a One Page Business Plan

All companies start somewhere. It could be with a tiny thought bubble that spirals into a big idea, a note in your phone, a napkin that is brainstormed into a business concept, or a series of conversations with a friend or partner that become something more. No matter...

How Duplicate Content & Redirects Impact Websites

Most Common Issues with Duplicate Content & URL Redirects Have you tried messing with redirects on your page in the hopes to improve your search rankings, yet nothing happened? Perhaps you might have experienced traffic to have gone down instead.   When...

What is a Lead Magnet and Why Do You Need One?

What Exactly is a Lead Magnet? A lead magnet is a landing page or an offer which is designed to give your visitor some kind of relevant value in exchange for their contact details. The offer is usually free, you could almost describe it as a bribe.  The ultimate goal...

Did You Know Websites Are Tax Deductible

Website Tax Deduction Everyone who has ever sought out to order a website build has had that moment where the quote comes back and the list of features and trying to match a budget with features that you want to have making it almost a hunger games of website features...

Thanks for Helping Us Help Them

In July 2018 we made a decision to pledge 1% of our company profits, time, resources and equity to community causes we care about. Only because of you has this been possible, so this is a quick note to share some of the fun, the feeling of contribution and joy that...

4 Ways To Improve Your Mobile Conversion Rate

Is the mobile conversion rate of your website significantly lower compared to those from desktop computers? Mobile users are here to stay and businesses can no longer ignore them. Mobile traffic has become an important channel for people to research any and all...

Connecting The Dots Of Digital Marketing

Everyone wants increased sales, right? Well, the first step you need to take is to increase your leads and website traffic. Not too long ago in the past, it was just the pay-per-click (Google PPC) advertising or search engine optimization (SEO) that drove this, now we...

Moz v SEMrush v Ahrefs-the Best SEO Tools Reviewed

Increasing your website traffic in 2019 is an obvious goal for most, as that can be one quick way to see a surge in your overall sales.  Seeing that goal thru doesn’t have to take a lot of effort when you use the right tools. Think about it this way; you’re camping in...

How much should SEO cost?

Partnering with a reputable SEO agency can add serious firepower to your marketing strategy. “But how much should SEO Cost?” - a question we hear time and time again by business owners who are coming to the realisation of just how important it is to appear on Google...

What is Marketing?

Marketing Today All businesses have the core need to reach, attract and engage their target audiences. Without this focus, a business’ rate of failure increases dramatically. One of the biggest misconceptions around these activities is to do advertising & other...

Bing Ads Is Now Microsoft Ads – Should You Use It?

“Do people even use Bing?”The simple answer is yes. Bing may have a considerably smaller market share compared to Google for not only organic searches but also PPC marketing, with Google Ads services being the major competition, but that doesn’t mean it should be...

Why You Need a Website More Than Ever

Selling Online? Websites Are Vital To Your Success Your customers expect it. Yes, in 2019, your customers expect you to have a website. People’s lives are now digitised and they want the convenience to go online to check out your brand/company. If you’re not online...

Magento Websites For Large Online Stores

Magento Websites for Large Online Stores E-commerce is an industry that continues to evolve and Magento is one of the most renowned platforms that can take ecommerce to the next level to the next level. Thousands of website owners use it to build up their online...

Why You Need Display Advertising In Your Marketing Mix

Why You Need Display Advertising in Your Marketing MixDisplay advertising is the process where a product or service is being advertised using images and videos through various channels. These ads are set on third party websites all over what is called the ‘display...

Designing The Perfect eCommerce Thank You Page

How much effort have you put into making your “thank you” page? For many site owners, this part of their website arguably doesn’t really serve a big purpose except to let their customers or clients know that their transaction had been successful. So is this really...

Utilising CRO To Boost Your Paid Advertising Campaigns

For those of you who are looking to make the most out of their paid advertising campaigns, the advantages offered by conversion rate optimisation (CRO) can’t be overstated. The truth is: these two aspects are quite connected to one another and should be in fact in the...

Privacy and Security Concerns in Digital Marketing

Privacy and security Concerns in Digital Marketing: Security Comes First Digital marketing is the flow and extension of online ecommerce. Without marketing, what the vendor has to offer the marketplace cannot make the final leap to sales and conversions. Successful...

Everything You Need to Know About Google Reviews

Google Reviews. How often do consumers read them? Do consumers form an opinion after reading only a few? How bad is the impact from negative reviews? And the big question – how important are they to local businesses and your marketing strategy? Well the answer is,...

Ecommerce Marketing Guide

Ecommerce Marketing For Beginners   Ecommerce marketing is a relatively new term for many Australian business owners. Ecommerce refers to the sale of goods from an online store opposed to a physical brick and mortar retail store. A physical retail store can also...

Digital Marketing vs. Broadcast Marketing

WHAT OPPORTUNITIES DOES THE INTERNET PRESENT FOR ADVERTISERS? Advertising through broadcast systems has been a traditional and commonly used method of marketing for years. Seven years ago, only 6.9% of Australians (14+) would not watch any Commercial TV on a normal...

Creating Relevant Content for Social Media

Facebook, Instagram, Twitter and  LinkedIn, among many other social media platforms have taken over our world.  We undeniably check it when we get up, have a free moment, during our lunch breaks, after we get off work, before we go to bed, etc. You get the point. You...

 

 

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