What is a Google Algorithm?
Algorithms are the programs and processes that Google uses to turn your search queries into answers. The Google algorithms are constantly being added to but there are currently more than 200 unique signals or ‘clues’ that the algorithms look for in order to make it possible for Google to guess exactly what a user is looking for.
The three algorithms we will be looking at today help Google to judge the content of your website and decide from there how you should be ranked.
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Panda is the algorithm that takes into account the quality of the content on your website, this means that if you spend time on creating high quality, unique content on your page you are likely to be rewarded by the Panda algorithm and ranked higher by Google search engines for relevant searches. This does also mean that if you have low quality content on your website Google is likely to penalise you and rank you lower.
Early on people saw Panda as a way for Google to target what is known as content farms – sites that publish a huge amount of low quality content very quickly with little to no research done on each of the topics. This is problematic as these content farms were beginning to rank highly in Google simply because of the sheer volume of content available. Once a searcher clicked on to one of these sites it was clear that they were not what the searcher had been looking for.
If you focus on creating high quality, well researched content that matches the types of queries that searchers are likely to be looking for then Panda should naturally have a positive impact on your rankings.
If you’re not sure of the quality of your content then you can try reading it out loud, after all at the end of the day your content should be made for people, not just Google.
Penguin is the algorithm which looks at your site’s link building, specifically incoming links (links from other sites that take a user straight to your website). Luckily for most websites Panda isn’t a problem.
The best way to avoid being impacted by Panda is to focus your link building strategy on organic links. An organic link is one that comes from another website, blog, news article, or social media accounts. A link sending users to your page from a reputable site within your industry will always be more beneficial for your SEO than a link from an untrustworthy site that has no relevance to your industry.
The location these links are coming from is extremely important as these links are seen as a vote of confidence for your website from that particular site, If Google has deemed that the original site is of low authority then this is when Panda will begin to have a negative impact on you and your website rankings.
Hummingbird is the algorithm that allows Google to understand conversational search queries. More and more people are directing questions towards Google as if it were another person and not a machine, e.g. searching in Google ‘What Is Search Engine Optimisation’ instead of ‘Search Engine Optimisation’
Thankfully optimising your website for conversational searches is simpler than it sounds, like Penguin and Panda it all comes down to the quality of the content on your website. If your content is highly readable then it should naturally be able to answer both short keyword searches and longer conversational queries.
This is where Be Media’s Digital Marketing Specialists come in, by identifying how your existing content can be improved to make it as user-friendly as possible or by creating new content for you that is not only readable but also engaging to help boost the organic traffic to your website.
Source: Search Engine Journal