It’s time for you to invest in learning how to communicate with your Millennial market. Closing the communication gap between Baby Boomers and Millennials could lead you to a gold mine of income through social media marketing.
Exploring Millennial Marketing
Yo, what’s up?
It’s about time we hung out and explored how the wide world of social media can connect your business with the Millennial market. Born between the 1980’s and 2000’s, the Millennials have grown up surrounded by rapidly advancing internet technology.
Why Is The Millennial Market So Important?
Well for starters, Millennials are leaving the nest much later than previous generations. They are also a sizeable generation, consisting 4.2 million Australians and accounting for a combined $530million in disposable income.
This opens up a world of opportunities to engage with a younger target market so they can double-tap, retweet, right-swipe, reblog, check in, like, comment, follow, share, rate, favourite, snap, tag or DM your brand.
So How Are Youths Using Social Media?
In today’s world social media is used for networking, talking, shopping, sharing and much more. Social networks are the centre point of modern life, half of all 18-24 year olds check social media as soon as they get up. More importantly, social media is now the primary news source for 31% of Australian Millennials aged 14-26.
Advertising To Young Adults
All good social media campaigns must be backed up by content that is both intriguing and interesting to your target market, in this case, Millennials. Integral to this idea is the need for the social media content you post to be simple and visually appealing.
Try posting a broad range of content (e.g. articles, videos, competitions, etc.) to attract a diverse range of social media followers.
Converting Millennial Customers
Attracting followers to your brand is only half the battle, you then must convert their attention into meaningful action.
The definition of a ‘conversion’ can differ depending on your advertising goals, however, what doesn’t change is the need for a seamless experience for the customer. For social media marketing, this means ensuring that you have both desktop and mobile versions of your website.
How To Take Your Social Media Marketing To The Next Level
In order to maximise your ROI, you need to find what works best for your brand. You can make the most of your campaign budget by discovering when your target audience is online and what type of content they are looking for.
Also consider researching your competitors to pick up helpful hints as to where you could improve your marketing strategy.
Making Sense Of Social Networks
Social media gives your business unprecedented access to a market that can be difficult to effectively target. Managing your social media presence is all about treading the fine line between providing consistent engaging content and bombarding your followers with seemingly endless, yet boring, posts.
The social networking world can seem complex, fortunately you can choose to enrol in one of the many online courses or you can click your way to engaging the expertise of a local digital marketing agency.
At Be Media we specialise in Social Media Marketing – contact our team today to find out how we can help you achieve your business goals.