The Client:

Tony Lahood Motors is the leading used car dealer in Sydney, NSW. Known for affordable used car sales as well as trade ins, financial assistance and warranties. Tony Lahood Motors has two dealerships along Parramatta Road, one in Croydon & one in Lidcombe.

The Brief

After many years of declining SEO results and decreasing website leads from their previous Digital provider, Tony Lahood was looking for a fresh start. Already being an industry leader, Tony Lahood were looking to solidify their online presence to best reflect this.

Tony Lahood engaged Be Media after many years of declining results with their previous provider.

Since August 2018, Tony Lahood has continued to grow across all channels and sees consistent improvement to the site’s traffic, leads and conversions

tony lahood

Our Solution

The client was using a really challenging content management system with restrictions imposed on some campaigns we had to think creatively at how to execute what we had planned.

To assist, Be Media launched a targeted SEO campaign across both locations, encompassing a separate Local SEO strategy for each. Supporting this further, Be Media launched a Google Ads campaign to help improve leads & increase website traffic.

What we delivered:

  • Implemented correct lead/goal tracking
  • Made conversion element changes to content wording
  • Changed to focus on transactional keywords
  • Implemented a heavy focus on content marketing
  • Increased the clients local SEO footprint

 

We are excited to work closely with this emerging automotive professional and to keep them at the front of this hyper-competitive space.

Goals

187% Increase in website traffic
409% Increase in online leads
77% Increase in online conversion rate

Client Testimonial

“This was an exciting and challenging project to work on as custom automotive CMS website and with some highly competitive targets the team at Be Media have gone an extra step helping Tony and the team increase online leads by x4 times.   We are very pleased with the outcome of this site and know it is serving the clients needs very well.”

Jordan Fogarty – CEO Be Media

Our Industry Partners & Awards

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