Tony Lahood Motors is the leading used car dealer in Sydney, NSW. Known for affordable used car sales as well as trade ins, financial assistance and warranties. Tony Lahood Motors has two dealerships along Parramatta Road, one in Croydon & one in Lidcombe.
After many years of declining SEO results and decreasing website leads from their previous Digital provider, Tony Lahood was looking for a fresh start. Already being an industry leader, Tony Lahood were looking to solidify their online presence to best reflect this.
Tony Lahood engaged Be Media after many years of declining results with their previous provider.
Since August 2018, Tony Lahood has continued to grow across all channels and sees consistent improvement to the site’s traffic, leads and conversions
The client was using a really challenging content management system with restrictions imposed on some campaigns we had to think creatively at how to execute what we had planned.
To assist, Be Media launched a targeted SEO campaign across both locations, encompassing a separate Local SEO strategy for each. Supporting this further, Be Media launched a Google Ads campaign to help improve leads & increase website traffic.
What we delivered:
- Implemented correct lead/goal tracking
- Made conversion element changes to content wording
- Changed to focus on transactional keywords
- Implemented a heavy focus on content marketing
- Increased the clients local SEO footprint
We are excited to work closely with this emerging automotive professional and to keep them at the front of this hyper-competitive space.
187% Increase in website traffic
409% Increase in online leads
77% Increase in online conversion rate
“This was an exciting and challenging project to work on as custom automotive CMS website and with some highly competitive targets the team at Be Media have gone an extra step helping Tony and the team increase online leads by x4 times. We are very pleased with the outcome of this site and know it is serving the clients needs very well.”
Jordan Fogarty – CEO Be Media
Our Industry Partners & Awards
Be Media have been extremely valuable to our business growth opportunities. The team are true experts in all things digital. Our campaigns have really seen a rise in leads and sales to our commercial electrical business. The team has been amazing we can't thank Be Media enough.
Being in an extremely competitive industry and trying to find that edge and technical understanding of online marketing is essential. After being with a few agencies who seem to promise and not deliver I was skeptical and disillusioned. The knowledge and very clear communication of how the delivery worked gave me confidence Be Media were the digital agency partner for me.
South Perth Locksmith