Castle Security is a family-owned Western Australian company specialising in the design, supply and installation of residential commercial and government security systems spanning the Perth Metropolitan Area and all country areas of Western Australia, for the past 20 years. In this time Castle Security has built up an enviable reputation for providing cost-effective solutions to clients, based upon quality workmanship and timely completion of projects.
In creating a strategy for Castle Security‘s SEO campaign, we identified a strong mix of keywords and phrases regularly searched for by potential residential as well as commercial Castle Security customers. To support these keywords we used various key SEO tactics, including strategic content strategy, as well as running paid search campaigns. Running both SEM ads as well as Web Retargeting meant Castle Security could not only be seen when potential customers are simply surfing the web but also found by people actively searching for keywords relevant to Castle Security’s business.
To support the customer journey we regularly optimise the Castle Security website in order to improve the usability and make it more conversion-friendly. The combination of SEO, SEM, Web Retargeting, and Web Management has provided Castle Security with optimal results.
316% increase in website enquiries
51.09% increase in website traffic
405 position increase in target Google keywords
“Be Media have been proactive in bringing new ideas for growth to the table as well as keen to take on Castle Security’s ideas, of which they have provided us with vital feedback. We see our relationship with Be Media as one of innovation and long-term growth. Since starting at Be Media our focus SEO keywords has risen 405 places overall, sessions have increased by 51.09% and goal completions have increased by 316%!”
Louis Thorp – Owner
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