The Client

Yes Loans is a leading provider of low-interest loans in Perth specialising in a wide ranging of personal and commercial loan solutions. They focus on financial services in Australia providing loan types for most people and incorporate a online loan calculator for users to check how much they need to borrow that also acts as a lead magnet.

Key Points

  • 46% increase in website traffic.
  • 62% increase in keyword visibility.
  • 22% increase in website goals.
  • 18% increase in website conversion rates.

Our Solution

We have worked closely with Yes Loans to build and consistently develop their paid advertising campaigns to ensure their is continual growth in quality leads and sales. This is a very large campaign that we have achieved strong success with due to the level of market research and data analysis undertaken. We have worked hard to increase the organic search visibility of Yes Loans in Google & Bing, with great success.

Finance broker Yes Loans has been a long standing solid leader on Google search for the bulk of their key search terms. It had been a long time since the website had major work done onsite. The brand suffered a huge decline losing more than half of its visibility and leads during a Google algorithm update called E.A.T. This update is about expertise, authority & trust. After working on the main pages and supporting content to show more of these signals and with tweaks to existing media profiles we have seen a bounce back to healthy growth and still climbing upwards.

Goals

Rebuild and develop the paid advertising strategies
Increase website conversion rates through conversion rate optimisation
Develop a wider strategy for organic search and social media
Increase visibility with online PR and link building strategies.

Client Testimonial

Be Media has delivered us consistent professional advice even when it seemed the sky was falling. We have faith in the team that they know exactly what to do and when to do it.”

David Burnell – Manager Yes Loans

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