The Challenge

The Client:

The John Hughes Group is the largest single location new and pre-owned motor vehicle retailing Company in Australia.

Founded in 1969 they have sold and serviced over one million vehicles in Perth and have franchises for eight new car brands including Mitsubishi, Hyundai, Volkswagen, Ford, Kia. MG, LDV and Jeep. They also sell pre-owned vehicles and have servicing, parts, finance and insurance departments.

The Group employs over 500 staff and sells in excess of 15,000 vehicles every year.

We are very honoured to be the trusted partner of this Iconic WA brand and are very excited to work with them to continue their strong growth.

Our Solution

As  John Hughes Group were undergoing a website redevelopment,  Be Media were bought on to advise on SEO strategy throughout the website build and  migration. We analysed and benchmarked the existing site and the demo site  identifying issues and finding opportunities to maintain SEO rankings, traffic and conversions.

Following the new site go live the John Hughes Group retained Be Media to manage SEO,  working with the internal marketing team to deliver technical SEO and content strategies, Conversion Rate Optimisation advice and support for the team in order to improve Google rankings, website traffic and on-site conversions.

The Outcome

Consult on large scale site migration
Maintain then grow the 40,000+ website visitors per month
148% Increase of organic website traffic
Maintain 16,000 important keyword position rankings and 1,000 page one keyword positions
Consistently maintain website health, minimise errors
Implement local SEO strategy across the groups business assets

Client Testimonial

Be Media made the process of transitioning to a new website a breeze. Our organic traffic has always been one of our largest sources of good quality leads and transitioning to a new website was riddled with risk that this traffic could suffer. However Be Media helped us not only maintain our current traffic in the transition but in fact exceed any historical figures in only 3 months since launch. Not only am I happy with the results but the team are also willing to go above and beyond which is a rare find in today’s marketplace

Michael McGrady – Marketing Manager John Hughes

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