Pitt St Dental Centre is the leading Sydney dentist for celebrities, professionals and homemakers in the Sydney market. They have developed a leading reputation based on their extensive experience and skills.
They had been filtered from local search, competitive market, Google algorithm updates and missing a CRM to help nurture leads into sales.
This large Sydney based clinic approached Be Media to ensure they remained at the forefront of their competitors in this hyper-competitive space. We helped unfilter the local listing improving local search visibility.
We ran in-depth market research and analysis to develop and implement a powerful digital strategy across organic search, content marketing, Google Ads, Retargeting, digital PR and outreach and social media advertising and management. This strategy helped regain momentum after a Google algorithm updated rocked the main target terms.
After observing the sales process and lead handling flow we recommended a CRM to help manage the customers and pipeline of new customers. This has helped organise the pipeline allowing for easy follow up campaigns and a steady increase in return customers.
42% increase in website conversion
Focused a PR outreach campaign to help improve online visibility of the brand and regain some local results
Implemented a CRM to manage the lead pipeline
Redesign and structure of the website
“This has been a strong partnership over the last 2 years and it has been very exciting to see this business grow from strength to strength and sit at the top of this hugely competitive industry. I have the complete trust of the team at Pitt St Dental to guide their business online and provide sustainable growth opportunities for the practice.
We are excited to work closely with this leading Sydney dental group and to keep them at the front of this hyper-competitive space.”
Jordan Fogarty – CEO Be Media
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