Keep a Combination of Head Terms & Long Tail Keywords
As you begin your SEO journey, it is vital to know that you should be using a mix of head terms and long-tail keywords. For those who are unfamiliar with these terms, the head term usually means a small simple keyword such as “web development”. Long terms contain more than three words, such as “web development company Perth”. Head terms are usually more competitive and are hard to rank, however, long-term is less competitive yet less searched for. The trick it so understand your audience and create more effective long tail keywords. Modern SEO techniques suggest using a balance of both these keywords. Avoid putting all your eggs in one basket.
If you are unsure what key terms to begin with, consider having a small focus group consisting of different demographics. Present your product and service to the group, then ask them what they would search for if they were looking for such product/service. This may help you discover keywords you had not thought of previously. Include any new terms your group produced, in addition to any others you’ve previously used, then prioritize. You’ll probably be surprised on the opportunities you have.