SEO used to be an ocean of opportunity that served every new contender. No more! With each Google algorithm update, the SEO keyword approaches are becoming outdated. Despite implementing dedicated SEO strategies, many marketers are finding it hard to see results. This relates mostly to the way they conduct SEO keyword research. Raising curtains off some of the misconceptions, we present the best ways you can conduct your SEO keyword research to achieve profitable results.

What is Keyword Research?

Keyword research is one of the most valuable and high returning activities in the search marketing field arena. The process emphasizes your efforts in finding and using the keywords that help bring qualified leads to a website. It is a notion that ranking and targeting the right keywords can make or break a website. Keyword research is a process of researching keywords demanded highly in the market. This empowers you to learn the terms and phrases to be targeted with SEO. You also learn about your website by researching for keywords.

With keyword research, you can predict shifts in demand and respond to changing market conditions. You can promote services, content, and products that are highly sought after by web searches. The keyword is not just about getting visitors to your site, it’s about getting the right kind of visitors to your platform to convert them further into potential clients.

Keep a Combination of Head Terms & Long Tail Keywords

As you begin your SEO journey, it is vital to know that you should be using a mix of head terms and long-tail keywords. For those who are unfamiliar with these terms, the head term usually means a small simple keyword such as “web development”. Long terms contain more than three words, such as “web development company Perth”. Head terms are usually more competitive and are hard to rank, however, long-term is less competitive yet less searched for. The trick it so understand your audience and create more effective long tail keywords. Modern SEO techniques suggest using a balance of both these keywords. Avoid putting all your eggs in one basket.


If you are unsure what key terms to begin with, consider having a small focus group consisting of different demographics. Present your product and service to the group, then ask them what they would search for if they were looking for such product/service. This may help you discover keywords you had not thought of previously. Include any new terms your group produced, in addition to any others you’ve previously used, then prioritize. You’ll probably be surprised on the opportunities you have.

Avoid Keyword Forcing

Marketers often define an arbitrary keyword density in SEO strategies which usually makes phrasing redundant and ubiquitous. As one could expect, this reduces the quality of the content on your website. Recent updates have shown that your content is more important than your keyword density. Shoving keywords unnecessarily into your article will not help your SEO rankings anymore. If you can naturally include the keyword, it will be a fitting deed. But if the keyword forcing distracts your reader by sounding really uneven, you better stay away from that technique. It’s always better to leave the best first impression rather than simply relying on SEO shortcuts to rank higher.


Focus on What Users Might be Searching For

When you get indulged in the nitty-gritty of SEO, it’s quite easy to lose the sight of your bigger aim; hence, remembering what’s important, you should always think of your target audience when indulging in keyword research. The main supporting fact here is that your consumers know what they are looking for and if you know that too, you can create wonders by optimizing the content around the core needs of the users. This allows you to create extremely relevant content that your customers want to read, which results in higher Google rankings.

Narrowing Down Your Research List

It’s a rule of thumb in the world of SEO that if you target a huge number of keywords you might get better rankings. Since everyone is following these guidelines, you can act conversely and stand out in the competition. By narrowing down your list, you can evaluate your keywords quantitatively and see positive results. Narrowing down the keyword list a couple of times in 6 months can help inject inventiveness in your campaign where your keywords will be optimized according to the latest trends.

Besides following the above-mentioned points, it is always important to revisit and rephrase your keyword research strategy a few times throughout the year. You might always keep on looking for new long tail keywords. Also, it is essential to frequently remove keywords with low search volume. Here consistency is the key and you can progress only if your keyword research strategy is regularly updated, recurrently optimized and always kept according to the latest digital marketing trends.

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