3. Engage Your Audience – The What?
The more you can engage your audience, the higher the likelihood your audience will share your content. A study by Ipsos showed that 61% of people shared interesting things, 43% of people shared funny things and 29% of people shared unique content.
You need to engage your audience in a conversation. Get personable by showcasing your product and/or service. Instead of a stock photo of a rug you sell, why not a video of one of your customer’s unrolling their newly purchased rug in their home so your customer can see how they would receive it and how it looks in a living space? Or maybe you have a highly satisfied customer that sent you a testimonial detailing how your service impacted them. Why not showcase your customer to others?
Your goal should be to create an emotional response.
Get your customers excited, motivated, talking, amused, inspired, laughing, crying, etc. Keep it simple but go the extra step to reach your audience.
According to a recent study, content that had moderately controversial topics on average had more comments that those that were highly controversial. Think pictures and videos instead of text alone.
Again, review your competitors.
What are they posting? This is a good starting point. Gather ideas by having a brainstorm session with your team. Leverage trends and industry leaders Are there industry-specific websites you can get ideas from? Linking to other websites that are relevant can position you as a business expert. What is trending in your industry? You don’t have to overcomplicate it.