5 Tips For Duplicating Saved Facebook Audiences

Duplicating saved Facebook audiences allows you to make changes without losing the original, but the platform doesn’t make this a simple process. Fortunately, there’s a workaround available that enables you to create a copy of an existing audience.

Duplicate audiences help you get more done in less time, and they’re a great tool for any Facebook stories in your ad strategy. This article will cover everything you need to know to quickly duplicate and modify saved Facebook audiences.

1 Understanding Saved Audiences


Saved Facebook audiences make it easy to retarget users without having to create a new segment, and they can be modified at any time. Facebook also gives you the ability to analyze overlaps between groups to further refine your approach to audience segmentation.


Unfortunately, the platform doesn’t currently offer a direct way to duplicate audiences. Without this feature, you have to either make an entirely new audience or lose the original if you want to make changes. This workaround is an incredibly valuable shortcut for all Facebook marketers.


2 Viewing Your Audiences


The first step in duplicating groups is accessing your saved audiences. You can find these in either Ads Manager or Business Manager under “Audiences” in the “Assets” category.

Having worked across a lot of Facebook ad campaigns for a single client I’ve picked up that it’s really efficient if you have a process for duplicating successful campaigns fast. This is where saved audiences really picks up the pace so we can get the new ads rolled out faster.
Nigel Fisher

Strategic Digital Advisor

3. Copying an Audience


Once you find the audience you want to duplicate, simply check the box on the left and click “Edit.” From there, you can make any adjustments you want to the new audience. Make sure to change the name so that you can distinguish between the original and the duplicate.


4 Saving a Duplicate Audience


After making the desired changes, you can save them as a second audience by clicking “Save as New” instead of “Update.” If you click update, the modified version of the audience will replace the original, leaving you with only one audience. You can retrieve the old audience by accessing the new one, reversing any changes, and using “Update” if you want to keep the new one or “Save as New” if you want to get rid of it.

5 Last Step Is To Review It Worked


Once you’ve created the duplicate, reload the page to make sure it appears in your audience list. Keep in mind that you can perform the workaround again with your existing duplicate if you want to make further changes. Continue to experiment with new audience segments and see which ones allow you to maximize your marketing returns.


Most marketers don’t know how to duplicate saved Facebook audiences, so this workaround is a great way to give yourself a competitive advantage. Creating duplicate audiences allows you to craft multi-layered audiences while building on the segments you have already developed.

We like making things easier why work harder when you can work smarter. When you use saved audiences you save time, saving time is working smarter. If you want to work with a Facebook marketing agency that gets results by using SMART processes and techniuques other agencies are only just learning now contact Be Media and let’s do great things with your Facebook Ads.

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