With more than a billion people logging in on Facebook on a daily basis, it’s no doubt one of the most popular social channels for businesses to engage with. But if you want your brand to reach new customers and attract visitors, you need to know how to optimise your ads here to the best of your ability.

In this post, we’ll share with you tips on two crucial features that you can leverage with Facebook today: bulk edits and UTM parameters.


Performing Bulk Edits on Facebook Ad Manager

For those of you who wish to carry out mass changes on their ads, then the “find and replace” function will be your best friend here. First, what you want is to select the ads you wish to change and then click the feature from the Edit button drop-down.

Doing so will bring up a new menu that provides several options on what to change. Modifications can be done on the ad name, URL, headline, and even the main text, which is located above the image.

Although this may seem like a very simple functionality, using this tool smartly, however, can save users a lot of time and effort. For instance, those who have ads that are very similar, with only slight variations, can benefit a lot with bulk editing.

Having text on ads like:

  • Expert plumbing service in Perth
  • Trusted 24/7 plumbers in Perth
  • Perth 24 hour plumbing service

With the find and replace feature, one can quickly swap the word “Perth” for a different city if they so wish. Changing three ads manually may seem like an easy feat, but the bulk editing functionality can make it more convenient for those who have 20 or more ads.


Taking Advantage of UTM Parameters


To those who don’t know, UTM parameters are those tags that you sometimes see by the end of URLs. These tags give URL owners the details on which post, ad, CTA button, and more was clicked to send a visitor to a particular page in their website.

UTM is an acronym for Urchin Tracking Module. It is a component obtained by Google during the 2000s, which led to its development of the Google Analytics suite.

For users who are already familiar with this, did you know that there is a better way for you to place UTM parameters on your Facebook ads? What you want to do is to scroll to the bottom of the Facebook Ad Manager window and locate the section called “Tracking.” This is the place where you can add UTMs to your URL in a way that is more manageable than simply putting them at the end of your website link fields.

By clicking on the “Build a URL Parameter,” Facebook will guide you through a pop-up window that has four pre-made fields along with the option to include a custom one.

In the image above, the “utm_source=facebook&utm_medium=cpc” would be applied automatically to your URLs. It’s also possible to add dynamic UTM parameters via this section if you wish.

As you click on any of the fields here, you can find several choices that Facebook has to offer. For instance, if you wish to have an easier way to know via Google Analytics where your traffic is coming from (such as from Messenger, Facebook, Instagram), then you can use “{{site_source_name}}.” This code is going to split your traffic based on the platform they arrived from.

Final Thoughts

With both bulk editing and UTM Parameters at your disposal, you can manage your Facebook ads much more comfortably and with less hassle down the road. Hopefully, you’ve learned something from the tips that we’ve provided in this article.

If you’re looking for expert help in managing your Facebook ads, feel free to contact us today to find out how we can be of assistance!

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