Google Reviews. How often do consumers read them? Do consumers form an opinion after reading only a few? How bad is the impact from negative reviews? And the big question – how important are they to local businesses and your marketing strategy? Well the answer is, more than you may think!

But firstly, lets cover the basics.


What is a Google Review?

Google Reviews are star ratings out of 5 accompanied by optional text given by Google Users to rate companies via their Google My Business listing, found in Maps and Search. These reviews provide helpful information about your business to both you and your customers and can help your business stand out in the search results.


How Do I Write a Google Review?

  1. Make sure you’re signed into your Google account.
  2. Open Google Maps or Search.
  3. Search for a place.
  4. Click “Write a Review”.
  5. Score the place in stars out of 5. You can also write a review, where you can provide more in-depth feedback as to what the business did right or wrong – the more information you provide, the more helpful the review is to the business!


Why are Google Reviews Important to Your Business Marketing Strategy?

There are many reasons, but we will cover just the three main reasons as to why the quantity and quality of your Google Reviews are so vital to your businesses’ marketing strategy.

Valuable Feedback

Reviews help you understand what your customers do and don’t like about your business. Constructive feedback is essential in order to learn and develop your business – listen to what your customers are saying! It is also important to show that you are listening to your customers – say thank you when you receive positive reviews and respond with an open mind to negative reviews. It may surprise you but 95% of unhappy customers return to your business if the issues are resolved quickly and efficiently.

Consumer Influence

Do not underestimate the power of Google Reviews. Google Reviews are a seriously powerful tool to help form and influence consumer opinions. 80% of people trust reviews as much as personal recommendations and a whopping 73% of consumers will form an opinion by reading only 6 reviews! You can tell people your business is the best in the world, and they may believe you. However, if a third party with an unbiased opinion tells people your business is the best in the world, then those people are much more likely to believe it.

Rankings for Local Businesses

Did you know that the quantity and quality of Google Reviews effects your rankings in Google? In terms of search engine optimisation, Google Reviews are something you should always incorporate into your marketing strategy, especially for local businesses. Google Reviews can be a strong signal of authority to search engines and show that your business is trustworthy. Essentially, Google trusts your customers more than it trusts you. Your reward? More visibility in the search engine.

When a potential customer is searching through Google for a local product or service, the business listings with a large amount of quality Google Reviews look more credible and therefore are much more likely to be looked into by the searcher. This means more clicks. Influence clicks from potential customers with high star ratings and you’ll most likely see a boost in rankings as a result!


Start Getting Google Reviews Today

There are many, many other reasons why Google Reviews are important to local businesses. So many that we’ve managed to list 50 in this article’s infographic!


So you want the Google Reviews now, but don’t know how to get them? Don’t wait around for reviews to roll in. Reach out to clients following the below steps:

  1. Search for your business name in Google.
  2. Click “Write a Review”.
  3. Once the Google Review box has popped up, copy the URL out of your browser’s address bar.
  4. Shorten the URL. We like to use this handy tool:
  5. Send this shortened URL to your clients. We suggest to add this to your emails when you’re sending a Thank-You message to a client for buying your products or using your services, when sending through an invoice, or even having it permanently in your email signature in the form of a button.
  6. Start getting Google reviews!


58% of consumers said they have recently (within the past 5 years) began leaving more and more online reviews based on customer service. Don’t get left behind by your competitors -it’s time for you to take advantage of the growing Google Review phenomenon and get your business the 5-stars it deserves!


For more information about Digital Marketing – Check Out Our Other Articles!

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