Think about this scenario for a minute: currently zillions of users are online surfing the web, many of which are on Google and Bing. Undoubtedly, Google has been ruling the internet world for decades over Bing, though, Microsoft’s Bing has a pretty good share in the UK market.
Let’s differentiate the two, looking at the pros and cons of each. Although Google is generally the “go to”, Bing shouldn’t be overlooked.
According to Statista, among the list of various search engines, Google encompassed more than 83% share of the market whereas Microsoft’s (Bing & Yahoo) covered approximately 14% for the year 2017. Globally, 8 out of 10 SEO experts prefer Google for advertisement due to its maximum marketing sharing, algorithms, and smart user-friendly interface. Do you have a preference?
Google has dominated market share of the search landscape online, this was largely solidified when the Oxford Dictionary officially confirmed the word “google” as a verb.
There aren’t huge differences when visually reviewing the two sites, however, those savvy searchers can pick the nuisances.
Bing’s video search was always far superior to Google’s as it would list in the search results large videos (not just thumbnails), however, Google has caught up to this trends and now lists a number of videos in the search results.
Both platforms now have very similar shopping features, however, Google is leading the way with some features including international market availability and you can also import Google campaigns from Google Shopping into Bing which is a plus from Bing. Bing also lacks the level of share of voice reporting that Google allows.
It is also quite evident that Google shopping is more visually appealing and convenient by the location the shopping ads are displayed and the ease of use.