Be Media has more often of late been engaging with businesses who have been promised guarantees by other digital agencies – either coming to us very burned with huge losses to traction, time and money, or with unrealistic expectations as they have not been educated about the implications of these “guarantees”.
So let’s set the record straight and dive a little more into what is involved and what impact these guarantees truly have to your business.
Too good to be true?
“Guaranteed page 1 rankings within the first 3 months!”
“Guaranteed top spot on Google”
“Guaranteed page #1 positions or we will work for free!”
“Guaranteed 90% of your keywords on page 1!”
Have you heard these promises before? So have we! Any agency that absolutely promises these kinds of guarantees, are not sharing the full story, and at worst, intend to use black hat techniques that will damage your business.
Preying on small business owners who don’t quite understand SEO
Which business wouldn’t want to invest in a “money back guarantee” or “work for free” model? With a juicy positioning such as this, it is easy to consider these offers and sign on the dotted line.
Gullible business owners are lured into an unrealistic win-win sense of security.
Black Hat techniques are tactics used to trick Google into pushing your site up the search results – this come with a dire warning. As soon as Google identifies black hat techniques (which they always will) being used on websites, Google will remove the company from its index which can take months, if not years of SEO recovery to return it to its original search results.