Partnering with a reputable SEO agency can add serious firepower to your marketing strategy.
“But how much should SEO Cost?” – a question we hear time and time again by business owners who are coming to the realisation of just how important it is to appear on Google & are wanting indications of pricing.
SEO cost considerations
Unfortunately, there is no easy way to throw a number your way however there are some key factors that can help determine how much you should be paying for SEO.
- How much SEO has already been done?
- How strong is the SEO strategy proposed?
- How much time is needed to be spent working across your campaign?
- What areas of SEO are included? Is technical SEO, Local SEO and Content / Blogs factored in?
- How competitive is your industry & how far behind your closest competitors are you?
- What goals do you have for your website?
These are just a few factors that help narrow in on a price for an SEO strategy and as you can probably now appreciate – every SEO campaign is different.
So why SEO?
SEO is a long-term marketing strategy that supercharges your online presence and visibility. It is known to convert at a higher rate with websites on the first page of Google receiving around 91.5% of clicks & driving a 14.6% conversion rate whereas traditional outbound marketing sees around a conversion rate of 1.7%.
In a nutshell – SEO puts you smack bang in front of people who are looking for exactly what you do at the exact moment they are searching.
SEO costs – Time is money
They say “you get what you pay for” – and the same goes for SEO. As a general rule, businesses should err on the side of caution for any SEO of $850 per month and below. I hear you ask “why?” In short, you are paying for time spent on your campaign & the more time spent, the more successful your campaign will be.
Considering that good SEO agencies will generally average out their hourly rate anywhere between $100 – $250 per hour & that running a successful SEO campaign can range anywhere from 12 – 104 hours per month – SME’s need to “shop” on value & service rather than price. If the deal seems too good to be true – it probably is.
To hit your goals of seeing a return on investment on your SEO spend, small businesses generally work out to pay around $1000 and up per month. This tends to be just enough to break the surface of results that provide visibility, engagement & conversions.
Again – the more time spent on your SEO, the better the results will be for your business.
Paying less for SEO, put simply, will not meet your SEO goals, targets and KPIs. We have seen businesses lose years of traction (and wasted investment) due to cheap SEO services resulting in the needs for SEO recovery or to completely embark on the long task of starting from scratch all over again.
Types of SEO
In the Australian market, there are typically 3 types of pricing when it comes to SEO.
Hourly Rates – As mentioned previously, you will find that the average SEO hourly rate can be anywhere between $100 – $250 (sometimes even more). SEO done on hourly rates are usually preferred with freelancers.
Monthly SEO Management / Retainer – Retainers for SMEs average from $1500 – $3000 per month. This model is seen in most agencies allowing them to plan out the full campaign and work in advance to set up the following months activities, tasks, optimisations, content etc which can help seriously accelerate traction.
Pay for Performance SEO – This type of SEO’s pricing is reliant on your ranking success.
With the cost of SEO being varied, it is tempting to sign on the dotted line for cheap SEO services. Be warned – there are many risks associated with cheap SEO
Risks that come with cheap SEO
Cheap SEO can do a lot more harm than good. Reputation, rankings, traffic, performance & investment can all take a big hit and even more so, should you have to start from scratch due to incurring Google penalties through black-hat SEO techniques used by some agencies.
When it comes to Pay per Performance, as mentioned in another blog about agencies that provide guarantees & the red flags to watch out for – agencies can inflate their metrics & locking you into paying for keywords that are simple and easy to acquire, but deliver no results, conversions, or even traffic to the site.
SEO’s unspoken rule – “The 3 kinds of SEO”
When thinking of SEO – there are three key goals that businesses want out of SEO
- Cheap (or as cost effective as possible)
In a perfect world – all three kinds of SEO would be great for business! The catch is – you won’t find all three in the same campaign.
- Good & Cheap – won’t be fast
- Fast & Good – won’t be cheap
- Cheap & Fast – won’t be good
Things to keep in mind when looking to invest in SEO
SEO is invested through time spent on your campaign
- More time needs to be spent if you want faster results
- Popular keywords are highly competitive, if you are wanting to target these kinds of keywords, you’ll need a bigger budget
- If you want to catch up and get in front of your competition – you need to spend more than they are
Let’s chat some more!
Be Media prides itself on it’s acclaimed SEO strategies, proven accelerated results & guarantees of only white-hat techniques used on campaigns.
If you would like to find out more or have a strategy session to discover how SEO could work for you, get in touch with us today.