Role of Voice search in SEO
Since its inception, SEO has witnessed various changes, the majority of which have come in the form of limitations by the search engines. And this change is confirming its presence in the coming year. AI and voice search will affect the company’s progression with SEO. Voice search will affect the way content is written and might narrow down the target markets.
AI and voice search can help provide relevant feedback by sorting through massive amounts of information. This will give marketers a competitive edge as they will be able to narrow down target audience. Furthermore, AI can be used to analyze content images ads, marketing content, layouts and UI graphics. Due to this, it will be important to have a website that is precisely optimized to get the desired results.
It is also believed that voice search will eliminate the possibilities of black hat SEO techniques, as it will be easier to detect false keyword stuffing. This could very well be the governing fact for SEO’s future as it might make the playing field equally leveled for all contenders.
Comparing to the text search
As far as the comparison game is concerned, the voice search derives more accurate results. For instance, you will use the text search to write ‘best restaurants in Perth. Contrarily, you can use voice search to ask ‘is there any good restaurant in Perth with Italian cuisine?’ We can phrase our thinking from the words we use with voice search. This prevalent technology will allow you to become more conversational and companies will have to add content in an optimized way.
The way we engage with our portable smart phone assistants like Apple’s Siri and the new wave of smart home devices such as Google home and Amazon’s Alexa have made voice search easier for everyone.
How Do You Optimise Your Site For Voice Search?
The way we use voice search is more conversational and often includes variations of names and places. This is much different than how we would optimize for a Google search where the language is more formal.
How is search different with voice?
- The search phrases are longer
- The language used to search is more natural
- Search results often don’t lead to a website and are contained in the spoken result
There are several ways to optimize for voice search and you can start doing this today.