Voice Search and speech recognition software are on the rise. It will soon transform our quality of life much like the Internet did years ago. If you haven’t been impacted by voice search yet, it’s right around the corner. Let’s look at the facts and breakdown how voice search will be utilized.

As the digital giants start perfecting their protocols for AI and voice search, it has become important for all companies to implement voice search. By using voice search as your major technological protocols, you can keep user’s experience at the forefront of your brand marketing initiatives.

By 2020, it is estimated that 50% searches online will be voice activated (source). Statista reported that mobile searches accounted for more than 50% of web traffic in 2017. Furthermore, 41 % of adults addressed that they used voice search at least once a day (Source). Do you see a trend here?

Voice Search technology is the next wave. The question is how can you prepare your company for this bleeding edge tool? Let’s dive deep into the pool of some important insights and solve this trivia.

woman using voice technology on her phone

Role of Voice search in SEO

Since its inception, SEO has witnessed various changes, the majority of which have come in the form of limitations by the search engines. And this change is confirming its presence in the coming year. AI and voice search will affect the company’s progression with SEO. Voice search will affect the way content is written and might narrow down the target markets.

AI and voice search can help provide relevant feedback by sorting through massive amounts of information. This will give marketers a competitive edge as they will be able to narrow down target audience. Furthermore, AI can be used to analyze content images ads, marketing content, layouts and UI graphics. Due to this, it will be important to have a website that is precisely optimized to get the desired results.

It is also believed that voice search will eliminate the possibilities of black hat SEO techniques, as it will be easier to detect false keyword stuffing. This could very well be the governing fact for SEO’s future as it might make the playing field equally leveled for all contenders.

Comparing to the text search

As far as the comparison game is concerned, the voice search derives more accurate results. For instance, you will use the text search to write ‘best restaurants in Perth. Contrarily, you can use voice search to ask ‘is there any good restaurant in Perth with Italian cuisine?’  We can phrase our thinking from the words we use with voice search. This prevalent technology will allow you to become more conversational and companies will have to add content in an optimized way.

The way we engage with our portable smart phone assistants like Apple’s Siri and the new wave of smart home devices such as Google home and Amazon’s Alexa have made voice search easier for everyone.

google-home-googlehome-mini

How Do You Optimise Your Site For Voice Search?

The way we use voice search is more conversational and often includes variations of names and places. This is much different than how we would optimize for a Google search where the language is more formal.

How is search different with voice?

  • The search phrases are longer
  • The language used to search is more natural
  • Search results often don’t lead to a website and are contained in the spoken result

There are several ways to optimize for voice search and you can start doing this today.

using voice recognition software on mobile phone

Optimising mobile and local searches

Voice search also puts better focus on mobile usage. With the rise of voice search, you may need to totally optimize your website for mobile and even focus on it primarily.

Voice search will also mean that you will have to optimize local search as an important part of your business operation. With geolocation, it will become more important than ever to rank high in local search results. When customers get habitual of saying things like ‘around me’ or ‘in my area’, it becomes imperative to affirm that your business or company shows up near the top results.

happy woman shopping at local market

Voice search optimization through structured data

Structured data is a high level of organization used by search engines to organize and display content through creative ways. By using structured data, brands can effectively attain high rankings for specific attributes and keywords.

But there is a catch. Since voice search is used here, there will be little room for error. In other words, if the answer of the AI assistant is wrong, consumers will often prefer blaming the business rather than the device itself. Supporting this is the fact that 8 out of 10 UK consumers encounter incorrect location information and 49% blame businesses for such errors (source).

When you adopt high-profile technology like voice search, you have to meet the expectations of consumers from top to bottom. When you are unable to provide the correct information, you might encounter a negative perception through the frustration of the customers. On the positive side, if you optimize your business to provide quick, accurate and relevant information, your brand might go a long way enjoying the loyalty and satisfaction of the customers.

In a nutshell, voice search is like a tide that cannot be stopped or turned down. Companies have no option but to prepare for this technological explosion. The time is now. As of now, the competition has already started and your company needs to be out there. Can you imagine a business not having a website today? That will be how crucial voice search is in the future. So gear up and start putting a search marketing strategy together for harnessing this opportunity. AI and voice search are here to stay and will rule the digital marketing world. Just wait and see!

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