It’s true, each geographical market caters to a different demographic. Find out why your keywords work better in Perth juxtaposed to Sydney or even Fremantle to Scarborough! Organise your campaigns with local SEO. With an individualised approach you can independently analyse how locations are performing and identify how to optimise your traffic, rankings and goal competitions to work best for your business.
In addition to getting more visitors who are actually relevant to your business, you can target your goals and achieve more conversions!
Everyone who owns their own business should have access to a Google My Business page. If you don’t, make one…. if you do, jump on the ‘optimise section’ of My Business. First thing to do is find out if your business is already listed. If it isn’t listed it, get listed! Write in your company name, make sure the details match and then confirm your listing!
There was a time over the last years where we would optimise for “near me” search terms because people were searching for things like “secure storage near me” or “travel agent near me” and while we still optimise for these terms we think more about mobile search and voice search as the primary drivers of local relevant traffic.
Now you know the basics it’s time to get your business listed in different locations. Many businesses have franchising and unfortunately each geographic market does not have the same demographic. This offers you the ability to be creative with your campaigns and become geo-smart.
It’s important to use one domain for all your locations. Create one main location landing page to link each state/region/country to your page. It can be easier to have a sub folder or domain to avoid having over 100 location pages on your website.
Create a page for each location ensuring each page’s information has unique content and isn’t just a repeat with the change of address. Target and focus user experience on the page, use testimonials and geo-location keywords.
By optimising your location you have more opportunity to rank higher in Google for not only one business listing, but all of them without the hassle of making a different domain for each location.
Be Media is your local SEO specialists, we understand the way people search and the intent behind the search. Google gives business owners all the tools they need to increase their online visibility for both paid and organic search.
Take local search seriously and your leads and sales will increase. We see quick wins every day by tapping into local search based queries and targeting campaigns around what the local consumer wants. One key to our success with local search is listening to you the client and understanding what it is you sell and how you sell it then we know what to promote online to an audience that wanst to buy from you but just doesn’t know where you are.
To partner with Be Media on your Local SEO campaigns, you can contact us here for a FREE no obligation consultation.