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It’s true, each geographical market caters to a different demographic. Find out why your keywords work better in Perth juxtaposed to Sydney or even Fremantle to Scarborough! Organise your campaigns with local SEO. With an individualised approach you can independently analyse how locations are performing and identify how to optimise your traffic, rankings and goal competitions to work best for your business.
In addition to getting more visitors who are actually relevant to your business, you can target your goals and achieve more conversions!
Everyone who owns their own business should have access to a Google My Business page. If you don’t, make one…. if you do, jump on the ‘optimise section’ of My Business. First thing to do is find out if your business is already listed. If it isn’t listed it, get listed! Write in your company name, make sure the details match and then confirm your listing!
Now you know the basics it’s time to get your business listed in different locations. Many businesses have franchising and unfortunately each geographic market does not have the same demographic. This offers you the ability to be creative with your campaigns and become geo-smart.
It’s important to use one domain for all your locations. Create one main location landing page to link each state/region/country to your page. It can be easier to have a sub folder or domain to avoid having over 100 location pages on your website.
Create a page for each location ensuring each page’s information has unique content and isn’t just a repeat with the change of address. Target and focus user experience on the page, use testimonials and geo-location keywords.
By optimising your location you have more opportunity to rank higher in Google for not only one business listing, but all of them without the hassle of making a different domain for each location.