It’s true, each geographical market caters to a different demographic. Find out why your keywords work better in Perth juxtaposed to Sydney or even Fremantle to Scarborough! Organise your campaigns with local SEO. With an individualised approach you can independently analyse how locations are performing and identify how to optimise your traffic, rankings and goal competitions to work best for your business.
Benefits of Being Local
- Search Engines use location data when displaying search results
- People use their cities/states/suburb during search queries
- Consumers are becoming more personal; they trust ‘Sue’s Pizza’ down the road rather than Pizza Hut – (smaller local brands over big brands)
- Some markets perform better than others
In addition to getting more visitors who are actually relevant to your business, you can target your goals and achieve more conversions!
Google My Business – How to Rank Higher?
Everyone who owns their own business should have access to a Google My Business page. If you don’t, make one…. if you do, jump on the ‘optimise section’ of My Business. First thing to do is find out if your business is already listed. If it isn’t listed it, get listed! Write in your company name, make sure the details match and then confirm your listing!
Time to optimise….
- Make sure your name, address and phone number is consistent when listing your business.
- Categorise your services! You can add up to five services on My Google Business. Determine your five most popular services for your target audience and use them to your advantage.
- Use your Google My Business to optimise your content, by introducing yourself. Write 250 words of unique content, using your generic and geo-location keywords.
- Put your correct business hours in. Consumers are often searching for opening hours, if yours aren’t visible they will probably pick a competing business over yours.
- Create a personal connection with your customers. Add photos of your business. Whether it’s boasting about your achievements/awards or it’s your director’s birthday, it all counts!
Multiple Business Listings
Now you know the basics it’s time to get your business listed in different locations. Many businesses have franchising and unfortunately each geographic market does not have the same demographic. This offers you the ability to be creative with your campaigns and become geo-smart.
It’s important to use one domain for all your locations. Create one main location landing page to link each state/region/country to your page. It can be easier to have a sub folder or domain to avoid having over 100 location pages on your website.
Create a page for each location ensuring each page’s information has unique content and isn’t just a repeat with the change of address. Target and focus user experience on the page, use testimonials and geo-location keywords.
By optimising your location you have more opportunity to rank higher in Google for not only one business listing, but all of them without the hassle of making a different domain for each location.