Marketing is no longer just a department within your business; it has become your business. Over the last decade, marketing has changed out of sight: from the invention of the telephone, the rise of the television, personal computers, creation of the mobile phone, development of the Internet and now smartphones. What does the future hold? If only we had a crystal ball!
Supercharge your marketing efforts
One thing is certainly clear; the success of your marketing is critical to the viability of your business. Thus, choosing the right marketing automation software can benefit you, your employees and your bottom line greatly.
67% of marketing leaders are already using at least one marketing automation platform.
Marketing automation is completely changing how many businesses are run, no longer just capturing lead information and acting as a basic customer relationship management (CRM) tool where you input basic data. It has changed to allow for full business automation, personalisation of responses and even real-time personalisation on your website depending who is visiting.
Choosing the right platform
Choosing the right automation platform is no easy feat that’s for sure! When done correctly, it will do a lot of the work for you, saving you loads of time and precious resources. It also takes out the guesswork by streamlining your marketing tasks and then measuring the success. Once set up, it will provide timely and personalized interaction with your customers. Strategically selecting the platform that is best for your company is key.
According to Salesforce, 67% of marketing leaders are already using at least one marketing automation platform. If you haven’t taken that step yet there are a plethora of platforms to choose from. Let’s take a look at some of the most popular to see which one is a right for your business.