There is a consensus that 66% of website clicks go to the first three in the search result. So if you are not in the first three, combine your SEO efforts with paid ad placements.
Paid advertising will solely depend on your objectives and target audience. Based on these, you will have to choose between the available platforms such as Facebook, AdWords, retargeting, search, or traditional display.
Couple your campaign with a useful landing page that caters to car buyers in your area. This will ensure that if they click on your ad, they will get redirected to your website and your services that can satisfy their needs with less hassle on their side.
Widen your reach
With all of that out of your way, let’s take a look at what you have to work on regularly in order to build your brand.
Use Facebook to target your customers. Create a Facebook page for your business, and drive your customers from Facebook to your website.
You can also include a call-to-action button on the upper part of your page. Choose what you want your customers to do. Is it to go visit your website, book a consultation, or call you? Make this step as easy as possible for your customer.
Another way is to build a community by creating a group that caters to car enthusiasts. Build your brand there and build your credibility in your community.
Twitter is also an excellent channel to drive sales. Keep your Twitter-sphere updated on the new cars you have, the models to look out for, where to find you and how to call you.
Make sure to use hashtags and tag everyone that you can to expand your brand.
These little updates can grow your following little by little, making sure that for every tweet you send out, you are getting closer to your business goal.
Studies show that millennials are leaving Facebook to focus on Instagram. Here, you can showcase your brand artistically, to attract the younger segment of your audience. The benefit of Facebook ads, however, is that Facebook now owns Instagram so often your Facebook ads will appear on Instagram as well!
Show a series of high quality car photos, tell a story about your brand, show a happy customer with their new car. Link back to your website, and have a way for your followers to find you. Sell your customers their future. “This could be you, on our Instagram holding the keys to your brand new car.”
Don’t forget to make use of hashtags to target more and new customers in every post.
You may have heard that Pinterest is not the best channel for car dealership businesses. You were told that only companies with female audiences should invest time on Pinterest.
Let us tell why they’re wrong. Pinterest is a great way to spread out your blog posts or pin photos that you can couple with a landing page.
These are perfect social signals that you can spread to lead your audience back to your site and as a bonus, if you sell city cars and want to target millennial women, you’ll find them all on Pinterest.