Continuing their focus on gaming and the metaverse, Animoca Brands have announced their acquisition of Australian digital marketing agency Be Media.
The focus of this acquisition will be to focus on opportunities in Australia centered around NFTs and blockchain development.
Be Media was founded in 2013 and brings such high-profile clients as Audi, Harley Davidson and Finbar.
In its new capacity as an Animoca Brans company, Be Media will be focusing on partering with key brands, leveraging existing Animoca Brands gaming IP and developing new products and decentralised services for the Australian market.
The agency has already begun an aggressive hiring process in both development and management positions to support the expanding pipeline of opportunities that the company will handle.
Jordan Fogarty, the founder and CEO of Be Media, will retain a significant minority ownership and continue his role as CEO of the acquired entity, with responsibility for all business operations.
Mr Fogarty said: “I couldn’t be more excited to join Yat and Animoca Brands, which is the dominant frontrunner in Web3 with a bold vision to help to build a truly open and decentralised metaverse. I’m honoured to have the opportunity to support cherished Australian brands who want to explore opportunities in this space and introduce their customers to the metaverse, NFTs, and the power of digital property rights.”
“When I started Be Media in 2013, I did so based on the power of digital to create massive and scalable impact. The ways in which we create that impact has evolved and been refined over the last eight years. In joining the Animoca Brands family we will be able to make that impact global and lasting.”
Yat Siu, co-founder and executive chairman of Animoca Brands, said: “The acquisition of Be Media will allow Animoca Brands to extend its core capabilities to support the Australian market and beyond. There are tremendous opportunities in Australia and the acquisition of Be Media will enhance our ability to work with companies that wish to participate in the exciting opportunities presented by the emerging open metaverse.”