How Long Does It Take to See Content Marketing Results?
The quick answer: there’s no magic formula that can be used to predict the exact time content marketing will bring about its results. Marketers that tell you otherwise are not being realistic.
With that said, there are still benchmarks that can help us set our expectations straight. Although results will vary, you should at least start seeing some form of measurement within the first six months after applying content marketing efforts.
The First Six Months is for On-Site Content
On-site content marketing results will start to show up around this time. Assets that are involved here include blogs, e-books and other website content. These are the types of content that can bring in and engage both visitors and search crawlers.
The Next Six Months is for Off-Site Content
Off-site content is the effort that’s made on websites that you don’t own. Content pieces that are published here are intended to generate awareness to promote your website and lead people to it. And although the results of such campaigns are not as predictable as on-site, they are often observed once the six-month mark has passed.
It’s possible to experience traffic spikes at the early stages of an off-site content marketing campaign and may continue to do so up to two years later. Good quality results can steadily increase traffic, search rankings, conversions, brand recognition and revenue.