What is Google AdWords?
This is a pay-per-click (PPC) platform intended for advertising. Unlike the other PPC platforms such as that from Facebook, Google Ads platform provides advertisers with two methods in reaching people. The first is through the Google Search Network and the second is via the Google Display Network.
Although these two have different functions, they make use of the same PPC bidding system wherein advertisers will have to bid in order to have their ads shown to relevant users. Our Melbourne Google Ads team has direct access to Google for testing new products and features.
The Google Search Networks lets you show your ads to people who are actively performing searches for keywords you’ve chosen. For instance, a person looking for a landscaping business may want to type in “landscaper in Australia” or “landscaping Australia” which are two keywords you’d likely want to bid on.
With the Google Display Network, things work out quite differently. Rather than show ads to people who are searching actively for a product or service, display ads will be placed on certain websites you believe your relevant users can be found.