Be First In Search
Paid Ads allow you to buy your way to first place. Having prime position in search is where the buyers are.
Deep Data Insights
The Google Ads platform allows for deep insight into every campaign performance. The reporting features are robust.
New features are rolled out with Google Premier partners like Be Media being the first to test them. Get Access when we do.
Your Ads can show on any device so you can catch people in the buyer journey regardless of how they are online.
Melbourne Google Ads Company
A user enters a keyword into Google and your business pops up first, sounds ideal, right? Google Adwords can help you achieve that goal. Almost 65% of users click the first search result in Google, generating valuable traffic to your website. A form of Search Engine Marketing, Google Adwords allows you to reach and retarget your ideal customers so they can see your ads and messages.
Google Ads can explode the flow of qualified and ready to buy customers to your site, fast. However, It’s critical that your campaign is developed with the backing of a sound and well developed strategy.
Looking for Google Paid Advertising Services
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Profit focused Ad Performance
Don’t fall for the vanity metrics of cost per click, impressions and click through rate… Our experts are focused on bottom line profit performance and all our reporting and strategy is based on these key business metrics that will move the needle on your growth, not overwhelming reports that focus on all the wrong things.
We develop and optimize campaigns based on the whole customer journey from first click, to first lead and ongoing sales. We achieve this via a clear strategy and advanced tracking all across your website so we can learn fast and improve constantly.
Target the Right Melbourne Customers
We help schedule your Ads to show to the right people at the right time in the buyer journey, and get your ads in front of buyers, who know what they want and just need a place to buy it from. Sounds like a dream? Google Ads is one of the fastest and most efficient growth tactics available.
Our team has experience in campaigns from some of Australasia’s largest brands, down to small local businesses. Through our know-how and expertise, we can setup, manage and continually optimise your Google Ads campaigns to ensure your budget is achieving the highest possible return for you. We don’t just track cost-per-click and other vanity metrics, we track the whole buyer journey and key metrics such as cost-per-lead and cost per acquisition of new customers.
Pay Per Click is Scaleable
Whatever your business growth goals, a Google Ads campaign can help get you there. Depending on your level of urgency and available budget, you can literally dominate your market and ensure your ad is appearing in front of your markets eyes every time they are looking for your product or service.
Our experts have an in-depth experience and continual development on the creative aspects of campaigns (ad copy, messaging), to the sales strategy (via landing pages, sales funnels and lead nurture) to the technical aspects of bid optimisation, targeting and advanced tracking to ensure every dollar is working as hard as it can.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
Will Google Ads work for my business?
The simple answer to this is yes, but there are many elements that go into a winning ad campaign; the text ads appearing in Google search results or banner ads you see displayed across other websites is just the tip of the iceberg of what’s involved.
The biggest reason Google Ads is successful for many businesses is because you’re able to reach people who are actively searching for a service or product that you’re offering. From dentistry to plumbing, if you have something people need or want, they will go to Google to find a business that can get the job done.
At Be Media, our PPC specialists have worked on providing:
- In-depth research to find the right keywords to work for what you’re advertising and work within your budget – and sometimes the results may surprise you.
- Competitor analysis to allow us to identify gaps and opportunities for your business to get ahead of the game.
- Tracking setup to track leads and conversions in Google Analytics and much more.
- Landing page audits and recommendations to ensure that we’re able to send PPC traffic to pages on your website that are optimised for conversions.
And this is all before the ads are even live! There’s still the ad copy that needs to be written, as well as organising the targeting, campaign settings and regular campaign optimisations.
It seems straight-forward but with so many complexities and the amount of time and effort to ensure the campaign is able to perform, our team is perfect for you.
How much do I need to spend?
We understand the concern. PPC management agencies have most likely presented a strategy to you that sounds like a lot of money to shell out on for some ads. But it isn’t without good reason. Ultimately, there is no one-size-fits-all answer to this question as there are a lot of factors involved that impact the cost of keywords and results for a PPC campaign.
Google Ads is a pay-per-click platform, whereby you as a business will only pay each time someone clicks on your ad. Sounds easy right? The problem is that the cost-per-click can not only vary industry to industry, but can also be affected by the ad copy, the quality of the landing page where you are directing traffic and even the history of ad performance in your account.
Industries such as law, plumbing, emergency services and even digital marketing typically have a higher cost per click for keywords due to the competitive nature of the digital space for visibility and results. The level of competition for specific keywords will also be present in SEO.
Google Ads helps determine how relevant ads are to customers in the auction, tying in CPC bids and Quality Score. As an auction based system, Google Ads rewards businesses who have high quality campaigns with lower costs and better ad placement.
Can you control who sees the ads?
With SEM, you control exactly who sees your ad – so it’s only in front of people in the relevant demographic, at the right place and the right time. To avoid reckless ad spend, we optimise campaigns for conversions, not just clicks and keywords.
Google Ads do help drive leads and sales but not without implementing proper targeting and constructing the right ad message through combining strategic keywords and enticing calls to action.
Today, online customers expect to find what they’re looking for, fast.
Through detailed ad account structuring we are able to closely monitor and track who sees your ads. The below tactics are some of the ways we can monitor this:
- Exact match budgeting approach
- Phrase and broad prospecting-only campaigns
- Adaptive query crafting for each industry category
- Device specific optimisations
- Focused ad grouping that drive creative relevance
It’s time to stop missing out on potential sales; get on board with Google Ads and qualified traffic will land on your sales pages.
Why is Be Media Australia’s leading Google Adwords Agency?
Our experienced SEM/PPC teams bring a solid understanding of the customer journey to your ad campaigns; targeting and understanding search intent and split testing ads for best performance.
Your paid advertising growth strategy is in safe hands working with Be Media’s PPC team. By managing search accounts with 1st-3rd party audience data, we like to focus on behavioral remarketing, and an understanding of how audience context affects the consumer journey, we consistently achieve goal-based results for our clients and business verticals.
When paid search is running alongside other channels like – display, social, CRO, or SEO – our teams work together to create a consistent, unified brand strategy so all strategic targets and promotional details are working together to achieve broader business success and optimal ROI.
Optimising sales pages for conversion is a fine art that takes hours of testing and analysing of data to find the winning formula.
Our PPC specialists can help put your campaigns on the right path, with a strategic plan behind it and your other digital channels.
How do I select the right agency for me?
We highly recommend doing your research on anyone you are planning to work with – read reviews, ask questions and ask for a detailed plan and strategy.
As a Google Premier Partner, we are one of a select few Google Partner agencies that has been selected based on their experience and expertise in managing large numbers of complex campaigns and exceeding Google’s high standards. You can trust your budget and bucks are being managed in the most advanced and effective ways possible.
Our team has mastered the art of geographic, time and season based optimisations, negative keyword mapping, account performance restructuring, algorithmic bid-management, split testing ad creative and ad extensions and more.
As a thank you for continuing to uphold the standards of the Google Partner badge, Google regularly invites us to exclusive events and training to grow our skillset and utilise exclusive platform features for our clients before it’s rolled out across the whole Google Ads platform. Everything that the team at Google can teach us benefits our clients PPC campaigns.
Look for our partner badge, and sign up with a Google Premier Partner.
Do you manage other Google Services?
We offer a number of different services that are offered through the Google Ads platform. Our PPC specialists utilise not only the Google Search Network, but also the Microsoft Ads platform more commonly known as Bing Ads to deliver ads to people who are searching for the keywords your campaigns are targeting.
As a Google Premier Partner, we have been able to craft and master our skills across a catalogue of different channels available through the Google Ads platform. To grow your business, speak to Be Media to discuss your future business goals and we will be able to develop a strategic approach that’s more than just delivering a PPC campaign.
If you sell online then Google Shopping ad campaigns are the smartest decision you can make in e-commerce. Promoting your store products directly in search allows for a higher opportunity at selling to people looking for what it is you have to offer.
Be Media have been extremely valuable to our business growth opportunities. The team are true experts in all things digital. Our campaigns have really seen a rise in leads and sales to our commercial electrical business. The team has been amazing we can't thank Be Media enough.
Being in an extremely competitive industry and trying to find that edge and technical understanding of online marketing is essential. After being with a few agencies who seem to promise and not deliver I was skeptical and disillusioned. The knowledge and very clear communication of how the delivery worked gave me confidence Be Media were the digital agency partner for me.
South Perth Locksmith