Strategic – all SEO campaigns align with your overall growth strategy, and work best in tandem with content marketing and a clear digital growth strategy.
Integrated – organic search performs best when supported by paid and social channels, and we work to develop the best channel approach for your goals.
Research – our SEO campaigns are developed and optimized through advanced and in-depth research into your target market, buying habits and search trends.
Data Driven – we utilise market leading historical data and tools to analyse and develop a campaign that will drive the best long term results.
Melbourne SEO Services
It’s easy to feel overwhelmed when it comes to understanding the world of SEO; we have a wealth of knowledge that our SEO consultants will demonstrate. Let’s explain it simply here first.
Our process involves seeing what you have and what you do not have and bridging the gap. Each SEO strategy we develop is completely customised for each client based on their goals and objectives.
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Hiring an SEO Company in Melbourne
As a business owner, you want to know the benefits. Many of our clients, past and present alike, have seen significant increases in online visibility and in turn sales conversions from our organic search campaigns. Listed below are just a few ways your business can grow with the help of our SEO Consultants:
Search engines LOVE content, and they need to see keywords and structure to help a site be shown first in Google.
Better Search Engine Rankings
The knowledge brought about by an experienced SEO firm can help ensure that your company gets a bigger slice in the search rankings in Google & Bing search engines. By utilising the latest strategies and tools, a results-driven SEO agency can make your website stand out and be attractive to search engines and search intent of users. Aside from increasing visibility, they can help you identify the best keywords for your audience while ensuring that your website’s architecture is optimised to the fullest.
An SEO company’s ability to direct changes to your site’s content and design can improve the opportunity to strategically improve the positions of your target keywords. This works extremely well for buyer keywords where the search query leads directly to a sale or lead booking. With the enhanced ranking from the new keywords, you can expect better changes in reaching relevant and new leads.
Get Measurable Organic Results
Another benefit that can be obtained when hiring an SEO company is they could provide you with measurable results. Unlike other digital marketing methods, SEO offers statistics that can be easily tracked and analysed at every step during a campaign. Your chosen SEO provider will usually provide you with a monthly report on all active efforts, so you’ll know where your business stands in terms of optimisation progress.
Getting a detailed breakdown on all campaigns is a great way to know that you’re getting the value for your investment. A few of the analytics that you can expect from a top-notch SEO company include traffic sources, traffic volumes, search engine positions, and more.
A strong organic presence on Google builds your authority and trust in your marketplace. In Google’s ideal web world, ‘https’ would be the only running server. Why? Because it’s the most secure. Google even rewards https servers with a small rank increase, and a security-conscious user will be more inclined to stay on your site when they see a https server.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
What are Be Media's SEO standards?
We have search specialists working out of our Melbourne & Sydney offices to provide national coverage for all Be Media SEO clients. There is no lapse in local knowledge with our industry leading team of local search engine optimisation professionals.
After the accomplishment of an in-depth analysis, the development of an SEO strategy will be discussed. Coming up with key strategic points of the campaign and developing strategies that will expand your visibility online. Our experienced SEO team will assess and assign tasks and opportunities learned from the site and industry analysis and then create a customised plan for your needs.
Our SEO team has a high standard of development expected from them with continuous learning being a big focus. We want to deliver a superior service by knowing what the next Google update is and understanding the impact it has and how to work alongside Google’s ever-changing algorithm’s.
To give you an understanding of what we put our SEO team through as a minimum is expectations that certifications will be achieved in Google Analytics, Google Tag Manager, SEMRush certified and other industry tools. We hold these high standards to Keep the best talent possible at Be Media and to deliver the best possible service to our customers
What is SEO?
SEO, also known as Search Engine Optimisation, is the practice of improving the quality and quantity of a website’s traffic through organic search results.
Studies have shown that websites listed at the first page of search engines receive more than 90% of clicks, while those showing in higher in the results page also get more traffic than a site that doesn’t.
How do backlinks help my website?
Contextual Link Building
The World Wide Web, as the name suggests, was invented to link users with more and more information…a search engine is like an incomprehensibly large document library, and this is where link building comes in handy.
Think of link building as the web’s referral system; a targeted user is far more likely to find and trust your site when a reputable external website directs them straight to your site. Link building for the sake of it however won’t do much in the way of your site’s popularity and ranking; a backlink will only provide SEO if it takes the user to a relevant site with unique, quality content.
What work goes into an SEO campaign?
SEO is a continuous process, the work never stops. Search engines are always checking that their algorithms are giving their customers the best experience possible and will make changes accordingly. Every update can mean the difference between being SEO-compliant and receiving penalties or being dropped off the search index. Our Melbourne SEO company is willing to provide ongoing services to make sure that your website stays highly visible for your audience on top of Google search.
SEO Process Delivery
Once everything’s in place, our SEO team will then begin implementing the best approach for your website. The initial stages often involve the use of on-page optimisation which can include checking if the site is mobile-friendly, keyword targeting and much more. We use competitive analysis to see where you are and where we can take you through the analysis of the target market and Google search results
How long does SEO take to start seeing results?
We’re sure you’ve been told SEO is a long term investment and you won’t see results for a long time. Here’s the thing, and we hate to be the bearers of bad news, but there is some truth to this statement.
There are many factors that can impact when you’ll start seeing results from your search engine optimisation campaign. From the current state of your SEO (where you’re ranking, what types of backlinks you have, what sort of SEO has been implemented on your website previously, how long your website has been around) to the competitiveness of high value keywords in your industry and more…
There’s no getting away with sneaky little shortcut hacks either, with Google constantly tweaking and updating algorithms to ensure it’s a fair and even playing field for all businesses trying to get on the first page. This means you always have to be on top of the game; it truly is a long term investment.
However, all the on-site and off-site optimisations will be worth the end result, even if it does take months to get there. The implementation of high quality SEO work will help ensure that you’ll continue to benefit from the results for a long time.
Do you have an SEO process?
Yes, we do and we have invested a lot of time and resources into getting it to the level it is now.
The Process behind Our SEO Strategy
1 Technical and Creative Technical Site Audit
We use our website auditing tools to crawl and health check your websites structure and address any issues that will hinder the campaign from performing.
2 Technical and Creative Audit Opportunity Analysis
We use our SERP & keyword scanning tools to provide a discovery of your competitive landscape and your audience targeting alongside your competitors. This is how we develop the strategy that will work best for your website.
3 Technical and Creative Implementation Strategy Execution
Our SEO strategy selected for your campaign depends on your goal and what we uncover in the technical analysis and competitive benchmarking. Here we implement the strategy adding content, optimising & editing the web pages and building backlinks to improve visibility.
4 KPI Performance and Target Review Reporting
We provide a review of our campaign goals, performance and progress updates so that you can see with your account manager what worked and what needs to be adjusted after field learning.
Does the structure and layout of my website matter?
Site Structure Foundations
speed being one of them. In a world where we
There are several structural factors that can determine how searchable your site is, expect instant information, a website that loads even only slightly on the slower side can deter a user. There’s also no point having a site that looks and works fantastically on a Mac or PC, but that’s below average on a smartphone.
Click depth is another area that can impact how searchable your web pages are. If you search for something and need to click more than 3-4 times that page is too far down the navigation to get priority of the Google website crawlers.
Why do you have so much focus on website content?
How Does SEO Work?
The search engines we have nowadays (Google, Yahoo!, Bing, etc.) rank their search results based on the authority and relevance of the pages they have scanned and included in their web indexes. They do this so that they can provide their users with the best answers to their searches as much as possible.
Google alone makes use of more than 200 signals to score its results, and SEO Melbourne is capable of influencing and improving these signals through creative and technical actions. Most of the time, the ideal thing to focus on is to give these search engines the best answers for their users.
Therefore, search engine optimisation is the overall activity of ensuring a website is easily accessible. It gives an amazing user experience and provides people with what they’re looking for.
"Working with Be Media has been a great experience for our Balmain based dental practice. They are very attentive and certainly deliver the quality SEO service promised"
"We needed a digital partner that could support ACTON's digital transformation. We wanted to be the leader in the housing market and Be Media is certainly helping us get to that position and are with us every step of the way."
"When I partnered with Be Media I got to work with people who already knew my industry and the terminology and type of customer I want to attract. This really helped me accelerate my online marketing campaign success."
"Great company, great people, great results. I highly recommend Be Media not just for SEO but for the full marketing setup. They really know what works."
"We have found Be Media to surpass our expectations in regards to the product delivery and customer service. We look forward to working with them in building our online presence and brand."
"Be Media helped me through the process of my website from start to finish with the utmost attention to detail. I am already receiving new leads and thank the wonderful team who put so much effort in."
"Wonderful service and to date have delivered a very smooth experience with rebuilding our website."
"Top company to partner with. We have worked with Be Media to handle our website and online marketing needs and found them to be very effective. From sale to the ads going live very helpful. Highly recommend."
"Be Media have been extremely valuable to our business and growth opportunities. From meeting Scott and him sharing the opportunities available to us in our digital market to then working with our campaign manager Ellie and Nigel helping us see what we can offer to bring more leads and sales to our commercial electrical business have been amazing. We can't thank Be Media enough."
"We are so happy with all the online support Be Media has given us. Special thank you to Alex. He has gone above and beyond to meet our digital marketing needs. HIGH FIVE."
"Being in an extremely competitive industry and trying to find that edge and technical understanding of digital marketing is essential. After being with a few different agencies who seem to promise but not deliver I was skeptical and disillusioned. But since my first contact with Be Media's Scott Pattrick, I could tell things would be different as he gave me immediate confidence with his knowledge and clear communication of the delivery process. Along with this, I have also had clear communication with my account manager Alex who continues to go out of his way to explain and help my consistent demands. If you want a marketing agency you can truly partner with Be Media is your company."