Melbourne Social Media Marketing Agency

What is Social Media Marketing?

Social media marketing which is also known as SMM is a form of Internet marketing that leverages the advantages offered by social networking channels as a means to promote websites. The goal here is to increase traffic towards these domains while also understanding the behaviour of their consumers online.

SMM is built on the idea of organic search. This means that if a social network page connected to a website is active, the position of that website will rise on the search engines. Since the majority of users today don’t look past the first page of search results, it’s clear that the positioning of a website in search engines is crucial and that’s why a website needs all the help it can in optimisation.

 

 

The Foundations of Social Media Marketing

Strategy

Prior to beginning your social media campaign, you should first take a look at the big picture. This is where the strategy of your social media marketing efforts come in. As yourself the following questions.

What are your goals? Have you thought about what social media can contribute towards reaching your business’ objectives? There are some companies that use it for brand awareness while others look to driving more sales. Social media can help you in many ways, but you will have to know your immediate goals first, so you have something to look forward to.

Do you have certain social media platforms in mind? Popular social media platforms for digital marketing include Instagram, Twitter, Facebook, Pinterest and YouTube. There are also newer platforms that are just starting out right now. The idea here is to select a few platforms where you think your target audience will be and focus on those.

What kind of content would you like to share? Think about the type of content that will interest your audience the best. Are they images, links or videos? Are they entertaining or education? Creating your own unique marketing persona can assist you in answering these questions. The great thing about this plan is that you don’t need to stick with it down the line as you can always change your strategies depending on the performance.

 

Publishing

One of the priorities, once you’ve decided to start a social media marketing campaign, is to have a consistent presence on social media. There are millions of people using social channels on a daily basis so being active on these platforms can bring plenty of opportunities for your brand to be discovered.

Publishing on social media may seem simple at first, but it requires proper planning and strategy to do it right. Putting out quality, relevant content is also important. A reliable social media agency in Melbourne may be able to help you out at this point. 

 

Monitor & Engage

When your following on social media begins to grow, more and more people will start to talk about your brand. Some may tag you on their posts, others will message you directly, or you may read about their opinions in the comments section. It’s fairly common for people to talk about a company without them knowing. 

That’s why it’s important to monitor as many of these conversations as possible. It would be great to read about positive comments, but in case there are concerns, you can immediately respond and fix the situation before things get worse.

 

 

Analytics

As you progress through your social media marketing campaign, taking a look at its performance is an important aspect one shouldn’t neglect. These metrics can tell you whether you’ve reached more people in the previous month or not, how positive/negative the feedback from your audience was, and more.

Most social media platforms provide their own way for users to learn about such information. It’s possible to study the analytics data in-depth to come up with new strategies to improve overall performance.

 

 

Facebook

Facebook’s ambience is more on the casual and friendly side, with a more active demand in terms of the strategy to be used. You should start by setting up your own Facebook Business Page and pay attention to things such as layout, due to the importance of visuals on the platform.

People visit the social network to relax and talk with friends, so keeping your tone light and easy would be best suited here. It’s important to note that organic reach via Facebook is quite limited, and the best practice to achieve your SMM goals would be to adopt a paid, Facebook advertising strategy.

As you progress through your social media marketing campaign, taking a look at its performance is an important aspect one shouldn’t neglect. These metrics can tell you whether you’ve reached more people in the previous month or not, how positive/negative the feedback from your audience was, and more.

Most social media platforms provide their own way for users to learn about such information. It’s possible to study the analytics data in-depth to come up with new strategies to improve overall performance.

Twitter

This platform is great place for broadcasting brand updates over the web. Following popular accounts in related fields and interacting with their posts, is one simple way to gain a steady flow of followers.

You can combine various types of tweets on Twitter, you can promote discounts, news, updates, sales and much more to build your brand. Retweeting positive comments left by your followers and customers is a great idea, as is responding to questions online. This platform is based on communication and dialogue, thus it is best to use it in this manner.

LinkedIn

Professionalism is the game when you step into LinkedIn. LinkedIn Groups make for the most convenient venues to enter into professional conversations with various individuals in the same field. Aside from that, they also are ideal places to share content with like-minded people.

You can encourage your clients or customers to provide recommendations on LinkedIn, these recommendations then make your business more credible, providing the social proof that potential customers often shop for.

Social media marketing offers numerous benefits to businesses that are looking to engage and build up their brands online. These are various platforms available today so make sure you choose those that give you the maximum benefit.

If you’re looking for some expertise regarding the landscape of social media in Melbourne, contact us now to learn from the experts.

 

 

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