Prior to beginning your social media campaign, you should first take a look at the big picture. This is where the strategy of your social media marketing efforts come in. As yourself the following questions.
What are your goals? Have you thought about what social media can contribute towards reaching your business’ objectives? There are some companies that use it for brand awareness while others look to driving more sales. Social media can help you in many ways, but you will have to know your immediate goals first, so you have something to look forward to.
Do you have certain social media platforms in mind? Popular social media platforms for digital marketing include Instagram, Twitter, Facebook, Pinterest and YouTube. There are also newer platforms that are just starting out right now. The idea here is to select a few platforms where you think your target audience will be and focus on those.
What kind of content would you like to share? Think about the type of content that will interest your audience the best. Are they images, links or videos? Are they entertaining or education? Creating your own unique marketing persona can assist you in answering these questions. The great thing about this plan is that you don’t need to stick with it down the line as you can always change your strategies depending on the performance.