WEBSITE RETARGETING ADS

Helps You Bring Customers Back

Are you aware of the fact that 96% of people who visit your website are leaving without taking action? Or perhaps you didn’t know that it takes at least 2-4 visits for 49% of website visitors to make a purchase online. 

The purchasing journey for customers is complex. They’d usually perform research on several brands first and on various platforms before they decide on something. So how are you going to get all of those visitors back and make them interested in doing what you want? This is where retargeting or remarketing comes in.

 

What is Retargeting?

This is a paid advertising strategy which involves placing relevant ads right in front of users who have visited your website. These ads often show up once a visitor has clicked away and have started browsing other channels. 

The way it works is quite simple. For advertisers, it involves placing a piece of code on their website which sets up a cookie in the browser of people who visit it. When visitors go to other websites, this cookie makes ensures that your ads will show up on their browsers later on. 

Retargeted advertising is quite widespread nowadays. It’s possible to deliver these ads via Google AdWords and platforms such as Facebook and LinkedIn are now using it too. 

The great thing about retargeting is that it is done without collecting any personal information about the visitor. Advertisers who use it simply want their past visitors to know that they can always come back them for their needs. 

In fact, one of the things that make retargeting in Melbourne stand out is that you don’t have to know who these prospects – unlike in email marketing where customer email addresses are needed. Retargeting by itself doesn’t require you to contact your visitors to get started.

Benefits of Retargeting 

Wondering whether remarketing can give you the advantages you’re looking for? Check out these benefits below and see for yourself.

 

You Get Second Chances to Interest Prospects 

There are a lot of reasons why people ‘bounce’ from your website or simply just don’t convert. It might be that they haven’t reached the right stage of the sales journey yet or something distracted them along the way. They might just be window shopping or could have just forgotten the name of your brand. In all of these cases, retargeting proves to be very valuable. 

When you carry out retargeting, you’ll be focusing on prospects by giving them extra details about the products or services you’re offering. One of these ads may eventually strike a chord and encourage them to reconsider your offer, or better yet, take action!

 

You Can Reach More People

You may be using an advertising platform right now such as with Facebook Ads or Google AdWords. You have your own reach, but what if it’s possible to expand this even more? Retargeting Melbourne is once again the answer here. 

Showing your ads on other websites can increase the popularity of your brand as prospects continuously see them. What’s even better is that you can even advertise using premium platforms at great value.

 

You’ll Generate Higher Sales

This is perhaps the one part that’s most obvious and important when retargeting. Although companies will have different ways of measurement depending on their industry and business, revenue is still one important matter that all must pay attention to.

 

You Can Reach More People

You may be using an advertising platform right now such as with Facebook Ads or Google AdWords. You have your own reach, but what if it’s possible to expand this even more? Retargeting Melbourne is once again the answer here. 

Showing your ads on other websites can increase the popularity of your brand as prospects continuously see them. What’s even better is that you can even advertise using premium platforms at great value.

 

Retargeting by the Numbers

3 out of 5 Individuals Notice Ads on Other Websites

You know this is true because you’ve experienced it yourself! You’ve seen that colourful dress or slick watch many times in the past month via sidebar or banner ads on various websites. What makes retargeting even better to use nowadays is that the algorithm it uses is now smarter.

 

More Than 25% of Retargeted Prospects Return and Complete a Checkout 

You’re really missing out on something if you aren’t retargeting people who’ve abandoned shopping carts in your online shop. You can see for yourself in your e-commerce analytics how many times a cart was abandoned in the previous month. Converting one out of four of those abandonees would be amazing, and you can do that through retargeting.

 

Conversion Rates Increase by 147% When Retargeting Leads

This statistic from a real estate campaign shows just how powerful a solid digital marketing campaign can be especially when used with retargeting. You will always have a need for new prospects and first timers but being efficient about the opportunities in converting all of them would be even better for your business.

No one gets away without you having the opportunity to advertise to them a second time. The bonus for your business is the second time this person sees your branded Ad they will have at least an idea of who your business is and what they do. You wont be advertising in the cold.

 

Not everyone is convinced that retargeting advertising works, and we agree that not every business will benefit from retargeting advertising unless they can capture the attention of that visitor a second time. When you use retargeting, you won’t be getting a second chance – but a third, a fourth and more chances to bring the visitor back to your website.

Advertising online is competitive and not every business takes advantage of paid ads, we suggest incentivizing your second chance visitors with a deal sweetener to come back to your website. Retargeting can work wonders to businesses especially when paired with effective digital marketing strategies.

If you’re looking for help with your retargeting needs, we’ve got you covered! Our retargeting experts at Be Media can deliver successful campaigns by using technical expertise, precise messaging and careful strategy overall. You can expect transparency in everything that we do when you decide to work with us.

Want to know more about remarketing? Contact our digital specialists to work out a strategy that uses retargeting advertising in your marketing campaigns to drive better-qualified traffic to your sales products and services. Get Started!

 

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