As the leading boutique Real Estate brand in Western Australia, ACTON Real estate has always been at the forefront of the Perth housing market. Keeping their reputation in mind, they partnered with Be Media to move them into the digital space and maintain the high standards that both they, and their clients, have come to expect.
ACTON Real EstateRetargeting, Search Engine Marketing, Social Media Marketing
The brief: to assist Perth’s most respected real estate brand transition into the digital age and continue to dominate their market. With so many offices across the state, the company turned to Be Media to achieve the following:
- Maintain brand consistency both online and offline
- Increase website traffic and drive high quality leads
- Engage and interact with the Perth market on social media
Answering these questions built the cornerstones of our campaign:
- What at the different markets you want to engage and why?
- Where do these different market segments consume online media?
- How can we ensure we are providing engaging and valuable information?
- What can we do next to make the Group’s digital presence even stronger?
Through this process, and close consultation with key stakeholders, Be Media created a comprehensive digital campaign encompassing many channels to both drive brand awareness and generate leads.
We needed a digital partner that could support ACTON not only move into the digital age, but dominate and continue to be a market leader in what we do. Be Media has been the partner that has supported us with this every step along the way.
TRAVIS COLEMAN – CEO OF ACTION REAL ESTATE