Arcus Australia

Search Engine Optimisation, Conversion Rate Optimisation, Google Adwords and Retargeting

The Client:

Arcus is a leading West Australian commercial refrigeration, air conditioning and heating company that was established in 1948. It remains a family owned and operated company and has been supplying cafes, restaurants, taverns, hotels, delis, butchers, supermarkets, hospital, health care facilities and mining camps with refrigeration products and services for over 66 years.

Our Solution:

Through detailed and comprehensive competitor mapping and analysis, we developed a digital strategy designed to ensure that Arcus would not only remain a market leader but further develop their strategy as a key competitive advantage. Through conversion rate optimisation, website changes and a comprehensive SEO and content marketing campaign we have had great success in this objective. We now run a comprehensive cross-channel campaign across organic and paid search, web retargeting and social media.

Goals

  • Top positioning for Commercial Fridges, Commercial Kitchens
  • 32% increase in website traffic
  • 42% increase in website conversion
  • Created conversion focused landing pages that contributed to performance of paid ad campaigns.

Be Media have been great in helping us get to the bottom of SEO and are always on hand should I have yet another question for them. The staff are great and very welcoming and we are delighted with the choice we made after talking to several other providers of this service. Thanks guys.

Phil Daly

Marketing Manager

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