Harley Davidson

Digital Strategy, Paid Search Campaigns

The Client:

To help the world’s most recognisable motorcycle company launch an online campaign to increase quality leads on their website and continue to dominate the market. Harley Davidson turned to Be Media with the following objectives:

 

● Maintain brand consistency both online and offline
● Increase quality leads and drive traffic to the website

Our Solution:

The strategic development of a Google Adwords paid advertising campaign has allowed them to target the most relevant customers, in a specific area, for a lower cost than traditional channels. This campaign has allowed Harley Davidson to further target their marketing efforts, and drive an increasingly reduced cost per sale.

 

Goals

  • 54% search impression share
  • Setup advanced lead tracking and monitoring analytics
  • Increase brand awareness and lead generation

We are very excited to work with such an inconic brand and to take their marketing approach in WA to new heights.

Jordan Fogarty

CEO – Be Media

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