Instyle Ceramics

Search Engine Optimisation

The Client:

InStyle Ceramics are a dynamic boutique tile showroom, showcasing the latest in Italian and European designs. The showroom, with its adjoining Trade Centre, is comprehensively stocked with an extensive range of glues, grout and tiling tools to suit all the needs of any tiler. With a team of qualified designers and interior decorators readily available, InStyle Ceramics provides vital guidance in their client’s tiling adventures.

Our Solution:

In carrying out a competitor analysis, InStyle Ceramics had great unique selling points to work with and focus on for growth purposes.  Through research for InStyle Ceramics’ SEO campaign, we identified strong product-specific keywords used within the construction industry as well as broader keywords and phrases regularly searched for by potential InStyle Ceramics customers.

Targeting these focus keywords meant InStyle Ceramics could not only target those already within the construction industry, such as tilers, architects, builders, and contractors, but also the everyday consumer looking to build a house or renovate. To support these focus keywords we used a mix of strategic content marketing as well as various other key SEO tactics. In just over a year, Be Media’s SEO strategy has proven successful in getting the client ranking highly for multiple keywords.


  • 233 increase in Google search rankings
  • 14 target terms on page 1 of Google
  • Targeting local buyers via strategic search and content marketing campaigns

Be Media have a strong work ethic and make sure campaigns stay on track in order to get us optimal results. Since starting with Be Media, our focus keywords have rise 233 places in Google Search and we have 14 terms on the first page!

Anna Spaddacini

Financial Controller

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