Mainpeak

Search Engine Optimisation

The Client:

Australia’s #1 adventure store wanted to leverage and grow their loyal following and reputation in the online space and put the task to Be Media. Following a major build of an online store with over 2,800 products, and after being approached by digital companies Australia wide Mainpeak chose Be Media to increase their online sales.

The Brief:

Be Media was challenged with the monumental task of building Google search campaigns for the thousands of adventure products across the store.

In a fiercely competitive online environment, we had to get smart about strategies to identify niche opportunities and highly converting keywords.

Our Solution:

After close and ongoing consultation with the team at Mainpeak, we were able to roll out Digital Marketing Campaigns that were closely measured on key performance metrics and sales conversions. By looking at all aspects of the online store such as shopping cart abandonment, user experience and product categorisation we have continually grown the results month on month.

Goals

  • 24% increase in website enquiries 
  • 36% reduction in paid advertising costs
  • 22% improvement in website conversions

We have tried to in-house this skill and finally took the plunge to bringing on a strong local partner to work with us.

Richard Lushey

Owner

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