As a household name and one of Australia’s premium diamond retailers, Solid Gold Diamonds had identified that their audience had shifted online and that they had to sharpen their online sparkle. With a core commitment to educating their customers on the diamond buying process and true quality, the owners were apprehensive about how online marketing would allow them to still have that personal touch.
The company went through a rebrand in 2012 and moved premises into a stunning showroom in Hay Street Perth. Be Media was engaged to begin to capture previously untapped online opportunities and to created personalised and engaging (pardon the pun) digital campaigns.
- 109% increase in website traffic
- 85% increase in pages per session
- New users from South Australia up 333%
“Be Media has provided us with such a great level of service and campaign success since we started working with them, they are a great support in helping us take our business to the next level and in navigating the digital age.”
Director Solid Gold Diamonds
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