Solid Gold Diamonds

Retargeting, Search Engine Marketing, Social Media Marketing

CASE STUDY

As a household name and one of Australia’s premium diamond retailers, Solid Gold Diamonds had identified that their audience had shifted online and that they had to sharpen their online sparkle.

With a core commitment to educating their customers on the diamond buying process and true quality, the owners were apprehensive about how online marketing would allow them to still have that personal touch.

Not only have our campaigns allowed this, they have in fact made the brand more personalised than ever.

THE BRIEF

The company went through a rebrand in 2012 and moved premises into a stunning showroom in Hay Street Perth. Be Media was engaged to begin to capture previously untapped online opportunities and to created personalised and engaging (pardon the pun) digital campaigns.

Through the development of a strategy that encompassed a vast array of  digital mediums Be Media has been able to drive a consistent increase in qualified leads and in store traffic and sales.

THE SOLUTION

Through the development of a strategy that encompassed a vast array of  digital mediums Be Media has been able to drive a consistent increase in qualified leads and in store traffic and sales.

With the launch of a new store in Adelaide Central Plaza, South Australia in late 2014 the brand was able to create excitement and buzz online for the launch and continue to target key segments in Adelaide.

Be Media has provided us with such a great level of service and campaign success since we started working with them, they are a great support in helping us take our business to the next level and in navigating the digital age.
BROOKE GREENE [DIRECTOR] – SOLID GOLD DIAMONDS