Expert Audience Targeting
We cut through any wasted investment, using our advanced targeting best practices ensuring audience match is optimal.
We run thousands of Facebook advertising campaigns with millions in ad spend, so you can utilise our experience and proven tactics to excel.
Create value, build trust and develop loyal fans – Facebook is the number one tool to achieve this.
Leverage the Buyer Journey
We focus on your Facebook advertising investment to target stages of the buyer journey from awareness, consideration, engagement and purchase through to long term loyalty.
Reach Your Customers
Facebook in Australia holds a huge market share. 16 million Australians use Facebook, and compared to the rest of the world, use it at a higher rate – 75% users checking daily compared to 55% worldwide. Facebook advertising means you have a large audience to reach on a daily basis.
There are very advanced forms of audience and demographic targeting available in Facebook. We can decide who sees your ad based on age, gender, location, interest, education and many other forms. You can identify your current clientele and target their friends, as well as users with similar qualities. These are users who are most likely to purchase your products. This ability to target your ideal audience limits wasted ad spend and maximises your ROI.
Strategically targeting Perth metro area with your latest sales for an upcoming holiday or a new product launch has never been easier. Now we can pinpoint the highest performing locations to serve the right ads to the right people.
Build Social Trust
One of the reasons Facebook is so dominant is that it opens up a line of communication with your customers like never before. If a product is working for them, they’ll be sure to let you know on the page. And you can talk to them about why. It works the same way with glowing reviews. And just knowing that instant feedback is available builds instant trust.
OUR INDUSTRY PARTNERS & AWARDS
Our Industry Partners & Awards
Is Facebook Advertising right for my business?
With over 15 million active monthly users in Australia alone, it would be naive to believe that your customers are not online and using Facebook. If you’re looking to engage your customers and grow your business, Facebook should play a pivotal part in your marketing plan. According to studies, 96% of social media marketers believe Facebook is the most effective social media advertising platform.
Facebook Advertising allows businesses to get in front of customers at all stages of the customer journey, from people who aren’t even thinking about your product or service to potential customers that are actively searching and in the market to purchase.
How much do I have to spend to get results?
The other game changer? Measurability and flexibility. Advertising online provides us with more information on results than ever before and means we are able to be fluid and flexible with advertising based on what actually WORKS. Is your ad underperforming? Switch it off? Find out insights about your audience, the time they are online, what engages them and begin to tailor your campaigns to perform better than ever.
There is no one size fits all package that will suit every business and budgets can be different depending on your business goals, offers and industry.
Speak to our specialists today to develop a Facebook strategy for your business.
Why is Be Media Australia’s Leading Facebook Advertising agency?
If you’re looking for a Facebook advertising agency that knows what they’re talking about, you’ve come to the right place. At Be Media our team are dedicated to developing Facebook campaigns that are cutting edge and work towards your business goals.
Our team has spent time developing and honing their skills to be able to provide effective campaigns that we continue to test and optimise to ensure we provide the best ROI.
Can you help manage my Facebook chatbot?
Yes, we can help manage, build and program your Facebook page chatbot.
See how we can help with your chatbot marketing here.
How do you develop the right strategy on Facebook?
At Be Media, we understand the biggest factors that impact the performance of your campaigns, including how important it is to understand your customer base so that we can target the right people and develop ad copy that fits your brand and appeals to your customers.
Each Facebook advertising solution is different for each business – there are some campaigns that work better than others, and the key to working out what works best for you is to continually test and optimise campaigns. Sometimes it can be as simple as testing different types of ad copy to trialling whole new types of campaigns.
And the other thing? We also look at your sales funnel. We want to know how you’re getting leads and what’s happening on your website rather than just setting up a few ads and hoping for the best. By defining this we will be able to come up with a strategic approach to reaching your audience
Do you optimise Facebook campaigns?
Yes and there are a lot of different ways that we optimise campaigns to improve performance, but the biggest thing is plenty of testing.
A/B testing is also known as split testing.
Test a single variable: in order to ensure accuracy it is important to only test one variable at a time.
Target audience: For example, does the ad perform better for women aged 18-24, or women aged 24-35? Or does it perform better for those living in Sydney or Perth?
Delivery Optimisations: Does your ad perform better when optimised for conversions, or link clicks?
Placements: Does the ad perform better for mobile or desktop placements?
Creative: Compare images, headlines, copy, and other creative elements.
Decide on your objective: Dependant on what your are looking to achieve, Facebook has a number of different business objectives that you are able to split test for.
Set Your Budget: Setting a solid final budget for the Ad campaign.
Define Your Schedule: Facebook recommends 4-day tests for the most reliable results.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
Be Media have been extremely valuable to our business growth opportunities. The team are true experts in all things digital. Our campaigns have really seen a rise in leads and sales to our commercial electrical business. The team has been amazing we can't thank Be Media enough.
Being in an extremely competitive industry and trying to find that edge and technical understanding of online marketing is essential. After being with a few agencies who seem to promise and not deliver I was skeptical and disillusioned. The knowledge and very clear communication of how the delivery worked gave me confidence Be Media were the digital agency partner for me.
South Perth Locksmith