Be First In Search
Paid Ads allow you to buy your way to first place. Having prime position in search is where the buyers are.
Deep Data Insights
The Google Ads platform allows for deep insight into every campaign performance. The reporting features are robust.
New features are rolled out with Google Premier partners like Be Media being the first to test them. Get Access when we do.
Your Ads can show on any device so you can catch people in the buyer journey regardless of how they are online.
Effective Campaign Targeting
Over six billion web searches are happening every day, and 65% of people click on Google ads when they’re keen to buy an item online. We manage your Search Engine Marketing (SEM) campaigns, ensuring your customer won’t miss your ad at the exact moment they’re searching for your product. We work on the Google Search Network to deliver your Ads direct in search and the and Google Display Network to deliver banner Ads and retargeting.
We also specialise in Google Shopping product advertising through the Merchant Centre, providing your product ads direct in the search results.
Pay per click advertising is very popular with successful brands that increase growth using search engine marketing. The reason why its so effective is because PPC provides an instant stream of potential customers that are looking for search terms that you are targeting with your brand’s Ad copy.
Looking for Google Paid Advertising Services
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Today, online customers expect to find what they’re looking for, fast. This explains why Google ads account for 40% of content on the first search page. A business with a good product or service – but which doesn’t utilise Google AdWords – will likely get lost on the fourth or fifth page of a Google search. It’s time to stop missing out on potential sales; get on board with Google AdWords and qualified traffic will land on your sales pages.
Make your ads count. Target the buyer in specific segments of the buyer journey. We use this approach to our advertising and see great results by speaking to the customer in a very specific way. Each segment will provide an opportunity for your ads to catch the audience and be relevant.
Quick & Efficient
Utilising Google Ads, we’ll weave your specific brand messages through the results and to the top of the mountain from the get-go. Say you’re running an auto repair shop with a sale on brake pads; With SEM you simply hit ‘Go’, and when a user searches for brake pads, you’ll appear at the top of their page. This means focused leads from genuine customers from the very start of the sale – not two or three weeks in when it’s too late.
Targeting the Perth metro area with your product or service has never been easier. We know the high-density locations and the most popular times to serve the ads. All we need is the attractive sales offer.
Targeted & Data Driven
With SEM, you control exactly who sees your ad – so it’s only in front of people in the relevant demographic, at the right place and the right time. To avoid reckless Ad spend, we optimise campaigns for conversions, not just clicks.
Lets put your ad campaigns to work and start turning pay per click into return on ad spend so that you can get more ROI out of your pay per click campaign.
Dig a little deeper
You’ll achieve your business goals thanks to our comprehensive services.
Will Google Ads work for my business?
The simple answer to this is yes, but there are many elements that go into a winning ad campaign; the text ads appearing in Google search results or banner ads you see displayed across other websites is just the tip of the iceberg of what’s involved.
The biggest reason Google Ads is successful for many businesses is because you’re able to reach people who are actively searching for a service or product that you’re offering. From dentistry to plumbing, if you have something people need or want, they will go to Google to find a business that can get the job done.
At Be Media, our PPC specialists have worked on providing:
- In-depth research to find the right keywords to work for what you’re advertising and work within your budget – and sometimes the results may surprise you.
- Competitor analysis to allow us to identify gaps and opportunities for your business to get ahead of the game.
- Tracking setup to track leads and conversions in Google Analytics and much more.
- Landing page audits and recommendations to ensure that we’re able to send PPC traffic to pages on your website that are optimised for conversions.
And this is all before the ads are even live! There’s still the ad copy that needs to be written, as well as organising the targeting, campaign settings and regular campaign optimisations.
It seems straight-forward but with so many complexities and the amount of time and effort to ensure the campaign is able to perform, our team is perfect for you.
How much do I need to spend?
We understand the concern. PPC management agencies have most likely presented a strategy to you that sounds like a lot of money to shell out on for some ads. But it isn’t without good reason. Ultimately, there is no one-size-fits-all answer to this question as there are a lot of factors involved that impact the cost of keywords and results for a PPC campaign.
Google Ads is a pay-per-click platform, whereby you as a business will only pay each time someone clicks on your ad. Sounds easy right? The problem is that the cost-per-click can not only vary industry to industry, but can also be affected by the ad copy, the quality of the landing page where you are directing traffic and even the history of ad performance in your account.
Industries such as law, plumbing, emergency services and even digital marketing typically have a higher cost per click for keywords due to the competitive nature of the digital space for visibility and results. The level of competition for specific keywords will also be present in SEO.
Google Ads helps determine how relevant ads are to customers in the auction, tying in CPC bids and Quality Score. As an auction based system, Google Ads rewards businesses who have high quality campaigns with lower costs and better ad placement.
Can you control who sees the ads?
With SEM, you control exactly who sees your ad – so it’s only in front of people in the relevant demographic, at the right place and the right time. To avoid reckless ad spend, we optimise campaigns for conversions, not just clicks and keywords.
Google Ads do help drive leads and sales but not without implementing proper targeting and constructing the right ad message through combining strategic keywords and enticing calls to action.
Today, online customers expect to find what they’re looking for, fast.
Through detailed ad account structuring we are able to closely monitor and track who sees your ads. The below tactics are some of the ways we can monitor this:
- Exact match budgeting approach
- Phrase and broad prospecting-only campaigns
- Adaptive query crafting for each industry category
- Device specific optimisations
- Focused ad grouping that drive creative relevance
It’s time to stop missing out on potential sales; get on board with Google Ads and qualified traffic will land on your sales pages.
Why is Be Media Australia’s leading Google Adwords Agency?
Our experienced SEM/PPC teams bring a solid understanding of the customer journey to your ad campaigns; targeting and understanding search intent and split testing ads for best performance.
Your paid advertising growth strategy is in safe hands working with Be Media’s PPC team. By managing search accounts with 1st-3rd party audience data, we like to focus on behavioral remarketing, and an understanding of how audience context affects the consumer journey, we consistently achieve goal-based results for our clients and business verticals.
When paid search is running alongside other channels like – display, social, CRO, or SEO – our teams work together to create a consistent, unified brand strategy so all strategic targets and promotional details are working together to achieve broader business success and optimal ROI.
Optimising sales pages for conversion is a fine art that takes hours of testing and analysing of data to find the winning formula.
Our PPC specialists can help put your campaigns on the right path, with a strategic plan behind it and your other digital channels.
How do I select the right agency for me?
We highly recommend doing your research on anyone you are planning to work with – read reviews, ask questions and ask for a detailed plan and strategy.
As a Google Premier Partner, we are one of a select few Google Partner agencies that has been selected based on their experience and expertise in managing large numbers of complex campaigns and exceeding Google’s high standards. You can trust your budget and bucks are being managed in the most advanced and effective ways possible.
Our team has mastered the art of geographic, time and season based optimisations, negative keyword mapping, account performance restructuring, algorithmic bid-management, split testing ad creative and ad extensions and more.
As a thank you for continuing to uphold the standards of the Google Partner badge, Google regularly invites us to exclusive events and training to grow our skillset and utilise exclusive platform features for our clients before it’s rolled out across the whole Google Ads platform. Everything that the team at Google can teach us benefits our clients PPC campaigns.
Look for our partner badge, and sign up with a Google Premier Partner.
Do you manage other Google Services?
As a Google Premier Partner, we have been able to craft and master our skills across a catalogue of different channels available through the Google Ads platform. To grow your business, speak to Be Media to discuss your future business goals and we will be able to develop a strategic approach that’s more than just delivering a PPC campaign.
If you sell online then Google Shopping ad campaigns are the smartest decision you can make in e-commerce. Promoting your store products directly in search allows for a higher opportunity at selling to people looking for what it is you have to offer.
"Working with Be Media has been a great experience for our Balmain based dental practice. They are very attentive and certainly deliver the quality SEO service promised"
"We needed a digital partner that could support ACTON's digital transformation. We wanted to be the leader in the housing market and Be Media is certainly helping us get to that position and are with us every step of the way."
"When I partnered with Be Media I got to work with people who already knew my industry and the terminology and type of customer I want to attract. This really helped me accelerate my online marketing campaign success."
"Great company, great people, great results. I highly recommend Be Media not just for SEO but for the full marketing setup. They really know what works."
"We have found Be Media to surpass our expectations in regards to the product delivery and customer service. We look forward to working with them in building our online presence and brand."
"Be Media helped me through the process of my website from start to finish with the utmost attention to detail. I am already receiving new leads and thank the wonderful team who put so much effort in."
"Wonderful service and to date have delivered a very smooth experience with rebuilding our website."
"Top company to partner with. We have worked with Be Media to handle our website and online marketing needs and found them to be very effective. From sale to the ads going live very helpful. Highly recommend."
"Be Media have been extremely valuable to our business and growth opportunities. From meeting Scott and him sharing the opportunities available to us in our digital market to then working with our campaign manager Ellie and Nigel helping us see what we can offer to bring more leads and sales to our commercial electrical business have been amazing. We can't thank Be Media enough."
"We are so happy with all the online support Be Media has given us. Special thank you to Alex. He has gone above and beyond to meet our digital marketing needs. HIGH FIVE."
"Being in an extremely competitive industry and trying to find that edge and technical understanding of digital marketing is essential. After being with a few different agencies who seem to promise but not deliver I was skeptical and disillusioned. But since my first contact with Be Media's Scott Pattrick, I could tell things would be different as he gave me immediate confidence with his knowledge and clear communication of the delivery process. Along with this, I have also had clear communication with my account manager Alex who continues to go out of his way to explain and help my consistent demands. If you want a marketing agency you can truly partner with Be Media is your company."