Around half of all web traffic today comes through mobile devices. The rise of tablets and smartphones means people are visiting websites on all sorts of devices and interacting in more ways than the traditional mouse-and-keyboard setup.
Building a responsive website to cater for all users is not just important, it’s essential. The biggest reason is the quantity of benefits responsive design has for Search Engine Optimisation (SEO). If you don’t already know, SEO is a range of techniques a digital marketer uses to gain page rankings in search engines like Google. Responsive web design is vital to incorporate in your marketing campaign as it can literally change user intuition on the site, therefore making it easier for the user to engage with the website by purchasing the product (if it is an ecommerce site) or enquiring.
What is responsive web design?
Responsive web design means building a website anybody can use. Whether on a smartphone, tablet, desktop or laptop the website is flexible – responsive – to the user’s behaviour based on screen size, platform, and orientation. This means showing the same content with a lighter interface for mobile devices, with faster load times and touch-screen menu functionality which allows users to browse through your site without always having to zoom in and fumble around.
SEO benefits of responsive design
Before the advent of different sized touch screen devices many websites would have separate desktop and mobile versions. This made search engine rankings difficult because traffic was coming from different devices.
Google likes responsive websites. Search engine algorithms are constantly “crawling” (checking) to make sure your content is accurate, links are working, and the user experience is a good one. Building a responsive website is great for SEO for these reasons:
Because clicked links translate to trust in the mind of a search engine algorithm, it is important to have all your web traffic directed to the same links.
Decreased bounce rate
If people enter then immediately leave your website, search engines assume the content was not what the user was looking for so your site slips down in Google’s ranks.
Why create two sites (a desktop and mobile version) when you can have one responsive site? Not only is it cost effective to keep everything under one roof, it also reduces the risk of misinformation on one of the sites.
Is your website responsive?
It should be! Be Media’s web developers are on a mission to make responsive websites the norm for every company. If you want your website to dominate search engines and drive traffic to your business, contact us to get started.