What Search Engine Marketing Service Should You Use?

There are a lot of different opinions out there on what marketing strategies a business should invest in, including the classic dilemma of SEO vs. SEM. However, while both of these strategies are quite different from one another, they also have a lot in common. In fact, they’re the perfect match! Consider the following facts for your Sydney or Perth SEO and SEM marketing strategy.

We have used both channels in our internal marketing with great results. Once you have one it makes sense to use the other. While we run our internal SEM campaigns we focus on building our SEO campaigns side by side to work with each other. This allows for much stronger effects creating a two-prong attack on our target keywords.

What’s The Difference?

When searching for a product or service, how often do you click beyond the search results on the first or second page for a business in Perth? SEO statistics show it’s probably not that often. Search Engine Optimisation (SEO) involves working behind the scenes on your website to improve your ranking in search engines (e.g. Google) and drive traffic to your website organically.

On the other hand, Search Engine Marketing (SEM) refers to the text ads that appear in your Google search results. What’s the best part about SEM? Most SEM platforms, like Google AdWords, use Pay Per Click (PPC) meaning that your business only pays when someone clicks on your advert.

Why Should I Use Both?

There are a lot of factors that can impact the position of a website on Google, as well as various ways to approach the situation and rise through the ranks. SEO is a long-term investment, so it might take several months before your website rank starts to improve. Can you picture your website appearing on the first few pages after being stuck on the 80th page of the search results? The investment is definitely worth the wait.

If you want to drive traffic and target a specific location then using paid advertising like Google AdWords works well. If you want a sustainable long-term strategy that delivers organic results, improves online visibility then you can look at using SEO. The truth is both compliment one another.

Given the right budget, SEM results are considerably faster in comparison. As you wait for SEO to kick in, SEM can drive relevant traffic to your website. Additionally, the benefits of SEM often outweigh many other marketing strategies as it is targeted, cost effective and measurable.

At Be Media we specialise in Search Engine Optimisation and Search Engine Marketing – contact our team today to find out how we can help you achieve your business goals.

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