Growth Focused
We ensure your website design aligns and achieves your business growth objectives.

Conversion Focused
We ensure your website looks amazing, but most importantly is designed to convert visitors into action.

Mobile First
We approach all websites with a mobile first focus so your website performs well into the future.

Scalable
We plan for the future and ensure your website can scale and grow as you do.

Leverage Your Buyer’s Journey

The online world is now so complex that a one strategy approach is rarely enough to drive real business growth. As customers move between smartphones, laptops and smart watches engaging in every form of media from social media, online streaming, reading the news, working and researching we need to ensure your marketing strategy is reaching them in the right places.

Our Agile approach involves looking at the entire customer journey a prospect takes in their path to purchase your service or product. Our strategies always involve multiple channels in order to ensure we aren’t overlooking key sections of this journey where the investment in that prospect may fall over if we don’t capture them at this buying moment.

Leverage The Buyer Journey

What every business wants and needs is loyal customers.
But, how do you attract the right customers and nurture them in a way that aligns with their needs? The buyer journey approach looks at each step in the journey to purchase and ensures your marketing takes these into consideration and has a strategy to convert into a sale.

Our unique approach

Awareness Phase

During the awareness phase, you need to tailor your marketing and advertising to meet the needs of your customers. When it comes to crafting content, consider the following:

  • What are your customers’ goals or challenges?
  • How can you provide solutions for your customers?
  • What happens if your customer doesn’t buy? Is it a critical purchase?
  • Why should your customer prioritise this purchase over others?

Channels to build awareness include:

  • Social Media (Facebook, Instagram, Linkedin, Youtube)
  • Content Discovery and Amplification
  • SEO and Google Adwords
  • Display advertising
  • Digital PR

The Consideration Phase

Now that your customers are aware of their problems and have some initial exposure to your solutions, the buyer journey moves into the consideration phase.
During the consideration phase, your customers begin to look at options for solving their problem. Once a customer has decided on a solution – whether to purchase a product or seek the help of a service – they weigh up different options.

Key Channels:

  • SEO and content marketing
  • Local SEO and reviews
  • Google Adwords
  • Web Retargeting
  • Facebook and Instagram Retargeting

The Consideration Phase

 

Now that your customers are aware of their problems and have some initial exposure to your solutions, the buyer journey moves into the consideration phase.
During the consideration phase, your customers begin to look at options for solving their problem. Once a customer has decided on a solution – whether to purchase a product or seek the help of a service – they weigh up different options.

Key Channels:

  • SEO and content marketing
  • Local SEO and reviews
  • Google Adwords
  • Web Retargeting
  • Facebook and Instagram Retargeting

The Loyalty Phase

Studies show that 5% rise in customer retention increases profits by up to 125%, so focusing your efforts on building loyalty is a no-brainer. Even after a transaction, there’s a multitude of ways to stay engaged with your customer to provide them with new and relevant offers.

Authentic communication and adding value outside of normal transactions can help your customers learn more about your business and what you offer. Building connections with customers over time is one of the most effective ways to drive sustainable business growth.

Key Channels:

  • Web Retargeting
  • Email Marketing
  • Customer Relationship Management (CRM) software
  • Content marketing
  • Facebook and Instagram Retargeting

Purchase

 

Common Sense Navigation

Building a website is like building a house, you need to have solid defined structure that you can build on. The main navigation is our foundation where we can then add the sub pages, categories and single pages to build out the foundation.

Our Web development team consults the SEO team for structure consultations that will help the user get to where they want to and for Google and Bing to find everything on your website.

The Loyalty Phase

 

Studies show that 5% rise in customer retention increases profits by up to 125%, so focusing your efforts on building loyalty is a no-brainer. Even after a transaction, there’s a multitude of ways to stay engaged with your customer to provide them with new and relevant offers.

Authentic communication and adding value outside of normal transactions can help your customers learn more about your business and what you offer. Building connections with customers over time is one of the most effective ways to drive sustainable business growth.

Key Channels:

  • Web Retargeting
  • Email Marketing
  • Customer Relationship Management (CRM) software
  • Content marketing
  • Facebook and Instagram Retargeting

Website Design

Our design team get their creative juices flowing and work on desktop and mobile design that achieve the above objectives and will wow your customers.

Your brand colours, theme, icon and name should shine throughout your website to create a lasting impression and make your business more memorable online. Consult with our Web design team to capture your brand’s voice.

Dig a little deeper related services

You’ll achieve your business goals thanks to our comprehensive services.

Growth Method

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Sales Funnels

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Automation

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Digital Services

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Lead Generation

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Frequently Asked Questions

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Will an agile marketing approach work for me?

Yes, of course. There are no prescriptive practices with agile marketing, thus we respond to a series of tasks in a designated short amount of time with your large key metrics always in mind. Agile marketing is all about controlled flexibility and learning about what works to drive your target consumers.

What is agile marketing?

Agile marketing is a paid advertising approach that involves improving the speed, predictability, transparency and adaptability of consumer behaviour. This is done by determining what audiences respond to by conducting a number of short, collaborative and rapid iteration experiments. Agile marketing involves frequent feedback and the ability to respond to market fluctuations quickly.

The data gained from these tests will allow us determine what we should repeat and what we shouldn’t.

 

The goals of an agile marketing approach are to improve the speed, predictability, transparency, and adaptability to change of the consumer behaviour. We often take on new Ad accounts that are unorganised, lack any structure and have sub optimal targeting. 
By using an agile approach we can take the Google Ads budget and move it to Facebook if thats where the best audience is.

What companies like yours are saying

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"Working with Be Media has been a great experience for our Balmain based dental practice. They are very attentive and certainly deliver the quality SEO service promised"

 

Dr Flora Galoustian 
Owner Balmain Dentist

 

"We needed a digital partner that could support ACTON's digital transformation. We wanted to be the leader in the housing market and Be Media is certainly helping us get to that position and are with us every step of the way."

 

Travis Coleman
CEO Acton Real Estate

"When I partnered with Be Media I got to work with people who already knew my industry and the terminology and type of customer I want to attract. This really helped me accelerate my online marketing campaign success."

 

Steve Sell
Loans 123

"Great company, great people, great results. I highly recommend Be Media not just for SEO but for the full marketing setup. They really know what works."

 

Louis Thorp
Castle Security

"We have found Be Media to surpass our expectations in regards to the product delivery and customer service. We look forward to working with them in building our online presence and brand."

 

Leanne - Manager
Safeguard Industries

"Be Media helped me through the process of my website from start to finish with the utmost attention to detail. I am already receiving new leads and thank the wonderful team who put so much effort in."

 

Kim Allen - Owner
Allen Air

"Wonderful service and to date have delivered a very smooth experience with rebuilding our website."

 

Adam - Manager
Allgem Jewellers

"Top company to partner with. We have worked with Be Media to handle our website and online marketing needs and found them to be very effective. From sale to the ads going live very helpful. Highly recommend."

 

Friday & Fran - Owners
Friday's Jetskis

"Be Media have been extremely valuable to our business and growth opportunities. From meeting Scott and him sharing the opportunities available to us in our digital market to then working with our campaign manager Ellie and Nigel helping us see what we can offer to bring more leads and sales to our commercial electrical business have been amazing. We can't thank Be Media enough."

 

Trent Peterson
Cablewise Electrical

"We are so happy with all the online support Be Media has given us. Special thank you to Alex. He has gone above and beyond to meet our digital marketing needs. HIGH FIVE."

 

Veronika Lund - Practice Manager
Glen Forrest Family Dental

"Being in an extremely competitive industry and trying to find that edge and technical understanding of digital marketing is essential. After being with a few different agencies who seem to promise but not deliver I was skeptical and disillusioned. But since my first contact with Be Media's Scott Pattrick, I could tell things would be different as he gave me immediate confidence with his knowledge and clear communication of the delivery process. Along with this, I have also had clear communication with my account manager Alex who continues to go out of his way to explain and help my consistent demands. If you want a marketing agency you can truly partner with Be Media is your company."

 

David Kimber -  Owner
South Perth Locksmith

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