Awareness – This is the stage where the prospect finds out about your solution either as a product or service. They may also become more aware that they have a problem that needs to be solved and that there are ways to deal with these. At this stage, potential customers have arrived at your website for the first time, having learned it from an ad, search or a post that was shared via social media or on other traffic sources.
Interest – During this stage, the prospect is now interested in getting a solution that can fix their problems. They are also open to other ways that can achieve their goals. They go to Google to look for solutions. This is the time where your website can attract them using great content. This can also be the time they express their interest in the product or service you have offered. Furthermore, they could also follow you on social media or subscribe to your mailing list.
Decision – This is the stage where the prospect has decided that the solutions you have give them an advantage to what they need. They are more attentive towards what your products or services are and could also have browsed the packages and options you have before making the decision. Sales offer through webinars, calls and other sales pages can benefit you a lot for this stage.
Action – During this stage, the prospect is finalizing a deal with your business to become a full-fledged customer. They may be signing a contract or clicking that buy button. Money may be on its way towards your bank account. It’s important to note that there could be additional stages after this in a sales funnel. Your interaction with customers does not have to stop after a successful stage.