Understanding the Stages of a Sales Funnel
From the moment your prospect learns about your company, up until the time they buy something, various stages of the sales funnel are passed through. The journey is going to differ from one prospect to the other depending on their buying personas, the types of products and services sold and the niche of business.
Before you start developing your sales funnel, it is important to have a good vision of your business, a marketing strategy developed and then a definition of your target audience so you have something to work towards.
There may be more than four stages in a sales funnel, but these are the main ones you need to pay attention to: