Increase Performance
Rapidly increase the speed and likelihood of purchase through helpful and timely content.

Data Driven
Develop, learn and optimise your content marketing to truly meet the needs of your prospects.

Drive Loyalty
Build value and reciprocity through useful and frequent content and become the brand everyone loves.

Educate and Inform
No one wants to be sold, they want to be helped and supported to make their own thoughtful decision.

Develop Trust & Authority

Being competitive in today’s market means you need to be effectively engaging your audience and converting them into happy customers. Content marketing plays a big role towards brand recognition and customer loyalty, and it isn’t just limited to text on websites. Content marketing includes videos, infographics, blogs, images, and podcasts.

Creating new articles & blogs keeps your brand fresh in people’s minds because you are becoming the go-to source for industry topics changes the way people think about your business.

We understand what successful content marketing strategies work for your audience, our goal when we create content is to help your business grow and thrive by providing your visitors with the most helpful and informative content on your topics.

Develop Trust & Authority

Being competitive in today’s market means you need to be effectively engaging your audience and converting them into happy customers. Content marketing plays a big role towards brand recognition and customer loyalty, and it isn’t just limited to text on websites. Content marketing includes videos, infographics, blogs, images, and podcasts.

Creating new articles & blogs keeps your brand fresh in people’s minds because you are becoming the go-to source for industry topics changes the way people think about your business.

We understand what successful content marketing strategies work for your audience, our goal when we create content is to help your business grow and thrive by providing your visitors with the most helpful and informative content on your topics.

Convert to Sale

Content is important in every stage of the buying cycle. Quality content engages the consumer at the beginning of the buying cycle fostering need recognition and their search for information. It allows you to position your brand as an authority on the subject and establishes trust. In the middle of the buying cycle, high quality content allows you to differentiate your offering as consumers evaluate alternatives.

Our copywriting team know how to create useful informative content. We can build the content you need in most formats and styles we just need your input. Taking a full spectrum approach to optimising the content and then promoting it. This allows us to help get more eyes on your content.

The internet is a busy place so standing out is where you can really make your mark with your content journey. We can help to build this strategy into your marketing campaigns. Contact our office today to start your next content campaign.

 

 

Create Loyalty

Clearly establishing your business with consistent content is an effective way to establish a loyal customer following, and should be aimed at your target market. Effective content marketing will move your business forward when customers are researching and considering a potential purchase. Valuable, helpful content engages your audience and positions your business as the consumer’s best choice. Be sure to turn your satisfied customers into brand ambassadors with a successful content marketing strategy.

 

 

 

Create Loyalty

Clearly establishing your business with consistent content is an effective way to establish a loyal customer following, and should be aimed at your target market. Effective content marketing will move your business forward when customers are researching and considering a potential purchase. Valuable, helpful content engages your audience and positions your business as the consumer’s best choice. Be sure to turn your satisfied customers into brand ambassadors with a successful content marketing strategy.

 

 

 

Dig a little deeper

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Frequently Asked Questions

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Will a content strategy work for my business?

Yes. If people are considering purchasing your product or service they usually complete research and that includes reading, listening or downloading content that will help answer their questions and concerns, or even give them ideas for additional things they didn’t realise they also needed.

We know you understand your business and that you would trust you, but a potential customer that’s just started exploring your brand might need a bit more convincing. And while a lot of that can be done through trust signals on your website (e.g. badges) you can also establish yourself as an authority within your industry by having quality content across your product and service pages, as well as through a blog and other forms of content. 

From a digital marketing perspective with SEO, quality content that’s not only engaged with but also shared and linked back to provides trust signals to Google. It shows Google and other search engines that your website is a reliable and trustworthy source of information. It’s a key element of SEO strategy that can utilise relevant keywords and can drive traffic to related products and services.

Even if you think no one would want to read, watch or listen to content about your industry you might be surprised.

Why is Be Media the best content marketing agency?

We understand what successful content marketing strategies work for your audience, our goal when we create content is to help your business grow and thrive by providing your visitors with the most helpful and informative content on your topics.

Content marketing is creating valuable relevant content, sharing it with consumers who find it engaging, and ultimately attracting and acquiring a defined audience. Effective content marketing will organically convert this audience of viewers into customers and repeat clients. In addition to increasing your brand awareness, you plant the seeds to establish brand loyalty.

The digital specialists at Be Media are your experts Australia wide for content marketing. We can create an effective content marketing campaign that will engage your audience, increase your brand awareness, and transform consumers into loyal repeat customers. Effective content marketing can elevate your business and provide the growth you’ve been seeking. Get in touch with Be Media today for your content marketing needs.

How does content marketing support my overall marketing?

Increased amounts of regular consistent content will not only increase your search engine ranking, but also your domain authority. Each new post will help keep your site relevant, an important factor when Google ranks your site in search results. Quality content will also serve to increase the authority, trust, and expertise of your site, further factors that will ultimately lead to higher search engine ranking.

Consumers are keen to share information they found useful on social media. Quality eye-catching and attention grabbing content can go a long way towards developing a trusting relationship with your audience.

How you measure content performance?

Through the use of advanced tracking and optimisation software we are able to increase the performance of each campaign on a consistent basis as we gather more audience data, conversion information and sales performance.

How do you develop a content promotion strategy?

The promotion of your content is a key component in a strong digital strategy. The approach and promotion of each type of content will be unique. We believe in making the most of native content, public relations and engaging influencers for cross promoting content and revisiting older content to create evergreen content that you can recycle over and over again.

Facebook and Instagram: Leverage Facebook and Instagram to your advantage when marketing your business. The popular social media platforms provide you with several options for interacting with people.

Video amplification: Make your videos outstanding and attractive with the right solutions. Use the best amplification plans for making your videos dynamic and appealing to more people.

What are the different forms of content?

Articles: Researched and informative content on topics relevant to your audience from 500-2,000 words.

Blogs: A section on your website that can contain regular information on your industry, personal reflections and can include videos, links, infographics and checklists.

Guides: A factual and extensive resource focused on a highly researched topic or pain point.

eBooks: An informative resource that can be used for lead generation and marketing activities and to assist with current customers or clients pain points.

Checklists: These are a succinct way of adding value to your audience and can be downloadable on your site, shared on social media or used in email marketing campaigns.

Interviews: Responses to common questions and topics of interest for your audience that can assist your customers see things from another person’s perspective.

Podcasts: A great way to build a following for your brand and includes regular instalments that can be received by your subscribers automatically.

Video Series: Creating a video series for your audience is a highly engaging form of marketing and with the growing popularity of video will help you achieve cut through.

FAQs: A list of frequently asked questions on topics and areas of consideration for your customers. This can also assist with customer service and internal resource management.

Infographics: This is a great way to visually represent a topic in a friendly way and is a great visual resource on your website and to share on social media.

Do I need to worry about SEO if I’m already doing content marketing?

Content and SEO go hand in hand. Using content as a large source of your search engine marketing campaign will raise your Google rankings. Google’s algorithm is constantly changing, Google loves unique creative content more than anything. In 2016 an ever-growing proportion of Google’s ranking factors relied on great quality content.

Content affects your search engine optimisation in the following ways: 

  • It improves your social metrics – no-one shares poor, un-relatable content!
  • User, usage & traffic/query date, this means that users interact with your content depending how good it is. e.g. traffics/usage signals from browsers/toolbars/ clickstream/ quantity and CTR of queries.
  • Domain level keyword usage e.g. exact-match keyword domains and partial keyword matches.
  • Domain-level link authority features. The quantity of links to the domain providing the trust and authority of links (e.g. Page rank).
  • Lastly if you create your own content you’re not likely to get penalised from Google! 
Who will even engage with my content?

In order to deliver engaging and entertaining content that is relevant to your customer, you must first have a solid understanding of the audience you are targeting. By profiling these customers you will be able to create targeted and relevant content that will actually speak to them.

Depending on your industry and your business, you may have multiple different ‘customers’, each of which will have a different profile, meaning you will need to create content that specifically speaks to them, rather than being too general.

A great way to think about these different customers is to ask yourself some questions about your customers and write down a profile or persona for each of them that describes their lives and the way they act. 

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"Working with Be Media has been a great experience for our Balmain based dental practice. They are very attentive and certainly deliver the quality SEO service promised"

 

Dr Flora Galoustian 
Owner Balmain Dentist

 

"We needed a digital partner that could support ACTON's digital transformation. We wanted to be the leader in the housing market and Be Media is certainly helping us get to that position and are with us every step of the way."

 

Travis Coleman
CEO Acton Real Estate

"When I partnered with Be Media I got to work with people who already knew my industry and the terminology and type of customer I want to attract. This really helped me accelerate my online marketing campaign success."

 

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Loans 123

"Great company, great people, great results. I highly recommend Be Media not just for SEO but for the full marketing setup. They really know what works."

 

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Castle Security

"We have found Be Media to surpass our expectations in regards to the product delivery and customer service. We look forward to working with them in building our online presence and brand."

 

Leanne - Manager
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"Be Media helped me through the process of my website from start to finish with the utmost attention to detail. I am already receiving new leads and thank the wonderful team who put so much effort in."

 

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"Wonderful service and to date have delivered a very smooth experience with rebuilding our website."

 

Adam - Manager
Allgem Jewellers

"Top company to partner with. We have worked with Be Media to handle our website and online marketing needs and found them to be very effective. From sale to the ads going live very helpful. Highly recommend."

 

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"Be Media have been extremely valuable to our business and growth opportunities. From meeting Scott and him sharing the opportunities available to us in our digital market to then working with our campaign manager Ellie and Nigel helping us see what we can offer to bring more leads and sales to our commercial electrical business have been amazing. We can't thank Be Media enough."

 

Trent Peterson
Cablewise Electrical

"We are so happy with all the online support Be Media has given us. Special thank you to Alex. He has gone above and beyond to meet our digital marketing needs. HIGH FIVE."

 

Veronika Lund - Practice Manager
Glen Forrest Family Dental

"Being in an extremely competitive industry and trying to find that edge and technical understanding of digital marketing is essential. After being with a few different agencies who seem to promise but not deliver I was skeptical and disillusioned. But since my first contact with Be Media's Scott Pattrick, I could tell things would be different as he gave me immediate confidence with his knowledge and clear communication of the delivery process. Along with this, I have also had clear communication with my account manager Alex who continues to go out of his way to explain and help my consistent demands. If you want a marketing agency you can truly partner with Be Media is your company."

 

David Kimber -  Owner
South Perth Locksmith

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