Craft Your Message
Craft email messages to promote products and services that you want to sell more of. Create a specific offer for your list.
You will be able to see how effective types of emails are by reviewing the analytics of each campaign.
You can help nurture your email subscribers along your buyer journey using email sequences.
You Control Engagement
The beauty of email marketing is that you control the engagement levels. Facebook and Google have no say.
Develop Email Subscriber Lists
In 2013 alone, email accounts around the world were recorded to be almost 4 billion and in 2017, reaching almost 5. The web’s currency is through email and people who are online would most likely have an email address at the ready. That is why when it comes to connecting to a wider range of people, email provides a wider reach than anything else.
The ability to send out targeted messaging to your email subscribers has the power to change your business in a positive way. Attract new customers, promote new sales deals or engage with past customers there is a lot of customisation available when marketing towards your email lists.
Taking advantage of your business’s core offerings can help you drive spikes in sales activity on demand. The offer needs to be good as always you must promote high-quality sales offerings to get results. Using email marketing campaigns to target people in various stages of the buyer journey is a smart strategy. Be Media works with a range of email marketing platforms and providers to help get your message to the right people at the right time.
Lead Nurturing Email List Subscribers
According to experts, marketers should always choose to have an email subscriber compared to gaining a new follower on social media. There are two important reasons for this.
First is because 90% of the time, emails will be delivered to the inbox of the recipient while there is only a 5% chance that Facebook followers will see your post through their News Feed. The reason for the latter is because Facebook is limiting the number of times a post can come up in the Feed as a means to drive brands towards paid advertising choices. This can be a big deal if you’re looking to get your message across.
The second reason is that email subscribers are people who have given you the permission to send them messages after they have signed up to your email list. There are strict regulations and laws around spam already, and if you’re sending an email to a prospect, it is because permission has been given to you beforehand.
Create Conversion Focused Emails
You are six times more likely to have someone click-through to your site via email compared to bringing them in via Twitter. This is because email subscribers have permitted you to send them messages, which isn’t actually the case in social media. According to a survey, there are far more people who purchase a product or service through email marketing compared to social media.
For marketers that are focused on growing their leads and bringing in conversions to their company, email marketing is the best tool that is far superior to other forms of communication today.
If you are interested in obtaining the services of an expert when it comes to email marketing, we at Be Media would be glad to help. Contact us now to learn more!
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Will a email strategy work for my business?
Most businesses don’t ever send their customer list an email, most businesses don’t send emails to people who have contacted their business in the past to promote new services.
This is a key strategy for generating warm and cold leads into actual paying customers. We highly recommend an email marketing strategy for most businesses.
Even if you think no one would want to read, watch or listen to content about your industry you might be surprised.
How you measure email performance?
Through the use of advanced tracking and optimisation software we are able to increase the performance of each email campaign on a consistent basis as we gather more audience data, conversion information and sales performance.
How do you develop a email strategy?
The promotion of your business’s products, services, blogs and news content is a key component in a strong digital strategy. The approach and promotion of each type of content will be unique depending on what you want to promote.
We will need to know how many people you have in your various email lists or if you are starting from scratch.
Who will even engage with my content?
In order to deliver engaging and entertaining content that is relevant to your customer, you must first have a solid understanding of the audience you are targeting. By profiling these customers you will be able to create targeted and relevant content that will actually speak to them.
Depending on your industry and your business, you may have multiple different ‘customers’, each of which will have a different profile, meaning you will need to create content that specifically speaks to them, rather than being too general.
A great way to think about these different customers is to ask yourself some questions about your customers and write down a profile or persona for each of them that describes their lives and the way they act.
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