Instagram advertising is a relatively recent offering for the digital world, and one that you should join. The platform is entirely mobile. You have the ability to view posts on desktop versions, but not to post or engage. This has not limited the success of Instagram, but rather created a unique market where images are indeed worth more than words.
Advertisements on Instagram can be in the form of photos, short videos, or a photo carousel – a grouping of several photos through which users can swipe. These images are seamlessly integrated with the users feed, creating no interruption to their experience.