Instagram is a mobile social network that continues to grow in popularity, having reached 200 million users. Focused mainly on images with limited text, this is a platform that excels in customer engagement in a wayFacebookand other social networks could only imagine. Now with 1 in 5 Australians using Instagram, this is a platform that your audience is using. Get in with this growing field to ensure your business grows with it.
Instagram advertising is a relatively recent offering for the digital world, and one that you should join. The platform is entirely mobile. You have the ability to view posts on desktop versions, but not to post or engage. This has not limited the success of Instagram, but rather created a unique market where images are indeed worth more than words.
Advertisements on Instagram can be in the form of photos, short videos, or a photo carousel – a grouping of several photos through which users can swipe. These images are seamlessly integrated with the users feed, creating no interruption to their experience.
Instagram creates the highest rate of engagement. User interactions with brands are highest on Instagram when compared to every other social media network. This means your advertising is connecting at a higher rate, and creating more qualified leads.
Cultivate Your Brand
Instagram cultivates your brand for the user. By posting images of daily tasks, staff, and customers, users feel connected to your product. Users are more likely to patronise a business they trust, and Instagram is a great way to introduce yourself to you customers.
Although giving discounts can be very effective, there are also other ways to make your shoppers return without having to cut down on prices. A good example is to provide things such as free shipping, providing a freebie or a product sample for each purchase. People like receiving things for free especially from a brand they like.
Organic and Paid
Instagram offers both free and paid advertising. A good Instagram campaign can see your business’ free posts connect with your audience, ultimately leading to further brand awareness and market penetration. Strategic paid ads will boost your business where you need it most, and can make the extra difference.
An Agile Approach
Be Media is a leader for Instagram marketing in Australia. We have a team of digital specialists with expert knowledge of Instagram and can combine your current marketing campaigns to fall in line with a fruitful Instagram strategy. Contact Be Media to get your business established on Instagram and start reaching more customers today.
"Before Be Media we tried to work with a number of other companies without the real level of results and service we needed - after over a year with Be Media we've had excellent results and I highly recommend them."
Marian Rubock - Owner of Marian Rubock Clinic
"I've been in business 12 years, i have tried so many companies... since engaging Be Media I have had not only more enquiries and conversions, but it's been consistent... it's been a godsend."
Michael McGrady - Head of Digital
"Be Media helped us exceed any historical figures in only 3 months since launch. Not only am I happy with the results but the team are also willing to go above and beyond which is a rare find in today's marketplace."
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