Difference Between Lead Ads and Website Click Ads
The primary difference between these two is that lead gen ads will keep users on Facebook rather than redirect them to a website or landing page. Some people may think that the lead ads come at a cost since it won’t give users the opportunity to go through a business’ website and won’t interact with any content there. However, this cost is very well worth it because these types of ads are friendlier to users since they give them a choice to take action without the need to be redirected elsewhere or leave Facebook.
It is possible to test how both website click ads and lead ads from Facebook works to see which of these two will work best for your needs.