Grab Attention and Remind Visitors of Products They Were Interested In
A study reveals that people will most likely interact with something that they are familiar with compared to something that is completely new to them. This means that in a crowded place filled with unknown ads and other content, the attention of people can be caught a lot easily by things that they already recognise.
With that being said, showing products ads to visitors who were previously interested in them can give your online store a better chance of catching their attention once again. The dynamic retargeting ads offered by Facebook will show products that people have previously viewed, making them especially efficient and relevant to take advantage of.